It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently, … Read more →
Posts by John Foley Jr.
Small business owners tend to believe that marketing is easy. Why, all we need to do is create social media accounts, buy some ad space, and it’s good…right? There are so many articles online about how to market that no one really needs help outside of reading another article, right? This concept is far from … Read more →
Welcome to the new marketing age – full of content marketing. It’s not really a new concept. In fact, if you look back over the years, content marketing has been around for generations. A History of Content Marketing and Its Use Today, is a great article published in the Guardian Liberty Voice, in which the … Read more →
Copy is one of the most persuasive tools your business has. You can have the best product on the market, but when it comes to selling it, you won’t get far without good copy. Customers purchase because you communicate the benefits of your products or services to them. Customers trust you because you build an … Read more →
Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms.
Tools you need to succeed
In today’s evolving worlds of marketing and communications, nearly everyone is consuming information on a variety of devices and at warp speed. The number of channels available to people for consuming content has increased dramatically. Email, social networks and mobile have had a major impact on traditional channels such as print.