Joanne Gore
Joanne Gore is a B2B marketer who’s passionate about print and has spent the last three decades helping companies maximize their marketing and communications efforts. Founder of Joanne Gore Communications, she helps companies tell their story to a new generation of print and business buyers. Email: Follow her on Twitter: @joannegore121

The disruption of print

The phrase ‘disruptive innovation’ has been around for over 20 years. In his 1997 book, The Innovator’s Dilemma, Harvard Business School professor Clayton Christensen launched the phrase that has since become synonymous with innovation and transformation. With a legacy of ink on paper and the evolution of all things internet, digital technologies and trends have become major print industry … Read more →

Sales and marketing: How to do them best

Technology and a skilled workforce are must-haves for sales and marketing success  The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However it wasn’t until the early 1400s, when blacksmith and goldsmith Johannes Gutenberg made history as printer and publisher … Read more →

Printers have new stories to tell about businesses

Before you tell yours, make sure you consider these four things. A new generation of print buyers, with expectations for a true omni-channel experience, is providing new opportunities for printers. According to Pricewaterhouse Coopers, by 2020, the demand for an omnichannel customer experience will be amplified by the need for nearly perfect execution. One where each … Read more →

Communications, Xploration and millennials

A new generation of buyers is driving changes in the customer experience Earlier this year I attended Xploration18, an annual event produced by Xplor International, which delves into the what, why and how of enterprise communications industry trends, best practices, regulations, and new technologies. Xplor is a not-for-profit association that provides thought leadership to the … Read more →

Market yourself like a pro and land that next job

Use these strategies to set yourself apart Finding a job today is not what it used to be. It’s been 20 years since launched in 1998, while launched in 1999 (remember them?) Before that, you attended career fairs, scanned the classified ads of newspapers, magazines and trade publications or heard about an opening … Read more →

Unboxing your way to print profitability

Turning printing into a sensory experience can lead to more sales How many times have you heard the expression, “You never get a second chance to make a first impression?” I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, … Read more →

SMART goals lead to business magic

This tried and true method for assessing success is still valid. Each year, millions of us set goals to lose weight, exercise more, make more money, and quit or cut back smoking or drinking. Unfortunately, we often bite off more than we can chew and expect sweeping results in a short time. As a result, … Read more →