Posts by Joanne Gore

The phrase ‘disruptive innovation’ has been around for over 20 years. In his 1997 book, The Innovator’s Dilemma, Harvard Business School professor Clayton Christensen launched the phrase that has since become synonymous with innovation and transformation. With a legacy of ink on paper and the evolution of all things internet, digital technologies and trends have become major print industry … Read more →

Here are four strategies you need to do to maximize conversion Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a lead is about $200. HubSpot concurs. In it’s 2017 Demand Generation Benchmarks Report, it also states that organizations with … Read more →

Before you tell yours, make sure you consider these four things. A new generation of print buyers, with expectations for a true omni-channel experience, is providing new opportunities for printers. According to Pricewaterhouse Coopers, by 2020, the demand for an omnichannel customer experience will be amplified by the need for nearly perfect execution. One where each … Read more →

Good content takes a lot of sweat. Understand your rights to your work   If you’re a B2B organization, the statistics around content generation and content marketing are staggering. According to the B2B marketing site Demand Gen and its 2016 Content Preferences Survey, 47% of B2B buyers consume three to five pieces of content prior to … Read more →

A new generation of buyers is driving changes in the customer experience Earlier this year I attended Xploration18, an annual event produced by Xplor International, which delves into the what, why and how of enterprise communications industry trends, best practices, regulations, and new technologies. Xplor is a not-for-profit association that provides thought leadership to the … Read more →

Use these strategies to set yourself apart Finding a job today is not what it used to be. It’s been 20 years since Hotjobs.com launched in 1998, while Monster.com launched in 1999 (remember them?) Before that, you attended career fairs, scanned the classified ads of newspapers, magazines and trade publications or heard about an opening … Read more →

Saying thank you is an effective way to express customer appreciation As children, we’re taught that it’s good manners to say thank you. In fact we say thank you all the time: when we’re given a gift; when a favour is done for us; when we’re provided assistance; or simply when someone passes the salt. … Read more →

Turning printing into a sensory experience can lead to more sales How many times have you heard the expression, “You never get a second chance to make a first impression?” I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, … Read more →

This tried and true method for assessing success is still valid. Each year, millions of us set goals to lose weight, exercise more, make more money, and quit or cut back smoking or drinking. Unfortunately, we often bite off more than we can chew and expect sweeping results in a short time. As a result, … Read more →

When stuff goes wrong, seize the opportunity to become a trusted advisor You know how the old saying goes: 80% of business comes from 20% of your customers. No matter what the size of your business, it should not be difficult to name your top ten accounts. These are the accounts that generate the most … Read more →

This and other A-Ha moments from Print 17 Back in September I had the privilege of attending Print 17. As a matter of fact, this was actually my first year attending Graph Expo during a “Print” year. For those of you who don’t know this, every year following drupa (which occurs every four years), Graph … Read more →