With the help of technology and new ways to store, sort and analyze information, buying and selling services and products was transformed throughout the 60s and 70s. Civil rights, the women’s movement, anti-war and environmental movements challenged advertisers and marketers to rethink how they connected with consumers. In the late 60s, growing consumer data made … Read more →
Study after study supports the fact that consumers will pay more for a better customer experience and are four times more likely to jump to the competition when a problem is service-related versus product or price-related – or if they feel they weren’t treated well. It’s this mindset that’s fuelling this generation’s business buyer. Feeling … Read more →
How a new fascination with an “old” channel is driving a resurgence in print Overflowing inboxes and a barrage of pop-ups have decreased our attention spans and caused ‘inbox triage strategies’ that delete messages literally in the blink of an eye. Printed direct mail, on the other hand, makes you at least pause while you … Read more →
Have you ever had moments when everything that needs to get done swirls around in your head and makes you feel like Dorothy in The Wizard of Oz? You realize you have so much to get done – but you have absolutely no idea where to start! In an Express Employment Professionals survey of more … Read more →
Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →
A great day was had by all at the annual Xplor Canada conference at Woodbine Racetrack on Thursday, September 19th,2019. Attendees learned about the new trends and technology that will drive customer communications from now until 2025. The core topic discussed included artificial intelligence, blockchain, accessibility, customer experience management and compliance. The group of business … Read more →
One of the biggest challenges facing today’s print marketers is how to deliver the right customer experience at the right time – and determine exactly when that is throughout the buyer journey. On July 3rd, Dave Rosendahl, President and co-founder of MindFire, shared a post titled: Apple is Building an iPhone Feature That Could Destroy … Read more →
Today’s buyers are looking for a sense of community, culture and environmental appreciation where they can search and research, then connect, collaborate and challenge. In a recent Forbes survey, CMOs overwhelmingly expect to interact with customers over social networks in the next three to five years – and yet 66% of respondents say they are … Read more →
Managing tradeshows and events is in every corporate marketer’s job description, whether it’s before, during or after the event. Your marketing team/person manages your company’s communications, brand, social and messaging and will parlay that into a well-integrated print and digital marketing campaign and follow-up strategy – including advertising, social media, lead generstion, press releases and … Read more →
How lean marketing departments thrive Today’s B2B corporate marketing departments are lean – while expectations and requirements grow large. Digital strategies, content strategies and overall data management have become all-consuming – as marketers feed a voracious appetite for leads, awareness, authenticity and authority. The hats corporate/in-house marketers wear change frequently. At any given point your … Read more →
Lessons learned from a “cheesy” direct-mail campaign About 74% of Canadian consumers always or sometimes notice advertising in direct mail. So reveals a recent Canada Post Report. It also found that direct mail gets noticed, opened and read. Our brains are hard-wired to pay more attention to it. The other day, I got a really … Read more →
Generating more business is a critical goal for print and marketing services providers. But how do you measure success? Is $1,000 enough? $10,000? $1 million? What are you basing the amount on? What has succeeded in the past and what has failed? What dependencies need to be considered, both internal and external? What’s your time … Read more →