I’m often asked: “How do you maximize the value of a tradeshow?” Wow. That’s a loaded question, because the success of a tradeshow experience means different things to different people. Are you an exhibitor or a delegate? Perhaps you’re a speaker or member of the media. Are you going for education and/or certification purposes? Are … Read more →
The other night I saw a commercial for Head and Shoulders shampoo. Now, if you’re like me, you grew up knowing that if you had dandruff, Head and Shoulders was your shampoo. If you didn’t, you wouldn’t consider using it. In fact, if you didn’t have dandruff and DID use it, it could damage your … Read more →
Are you looking for new leads? Do you know what the average cost per lead is based on the prospect lifecycle? Are you hearing terms like MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads)? Are you aligning data sources, such as Google Analytics and your CRM, to map out your prospect-to-customer journey? Are you … Read more →
As a child, I loved talking on the phone. I mean, c’mon, do you know ANY teenager, let alone one from the 80s, who didn’t spend every moment on the phone (when they weren’t actually hanging out with their friends)? Even as I entered adulthood and began my career, the phone was an integral part … Read more →
This month’s article is in honour of In-Plant Awareness month. #In-PlantsRock February is In-Plant Awareness Month! It’s a campaign created by the In-Plant Printing and Mailing Association (IPMA) to generate more attention for services that in-plants offer their parent organizations. I began my journey into the world of print back in the 80s. I worked … Read more →
Reflections on another successful Graph Expo
Prioritize your response time
Feeling at ease learning what you don’t know.
Leveraging events to drive more print
Seven questions you need to answer before deciding
Why it happens and tips to get
A look at some questions that are asked most often, as well as some best practices regarding Print MIS solutions that are utilized today.