Joanne Gore
Joanne Gore is a B2B marketer who’s passionate about print and has spent the last three decades helping companies of all sizes achieve business success. A consultant and founder of Joanne Gore Communications, Joanne is spearheading the initiative to help the print industry drive business now, and in the future, with programs that generate awareness, customer engagement and growth. Follow her on Twitter: @joannegore121

Printers have new stories to tell about businesses

Before you tell yours, make sure you consider these four things. A new generation of print buyers, with expectations for a true omni-channel experience, is providing new opportunities for printers. According to Pricewaterhouse Coopers, by 2020, the demand for an omnichannel customer experience will be amplified by the need for nearly perfect execution. One where each … Read more →

Communications, Xploration and millennials

A new generation of buyers is driving changes in the customer experience Earlier this year I attended Xploration18, an annual event produced by Xplor International, which delves into the what, why and how of enterprise communications industry trends, best practices, regulations, and new technologies. Xplor is a not-for-profit association that provides thought leadership to the … Read more →

Market yourself like a pro and land that next job

Use these strategies to set yourself apart Finding a job today is not what it used to be. It’s been 20 years since launched in 1998, while launched in 1999 (remember them?) Before that, you attended career fairs, scanned the classified ads of newspapers, magazines and trade publications or heard about an opening … Read more →

Unboxing your way to print profitability

Turning printing into a sensory experience can lead to more sales How many times have you heard the expression, “You never get a second chance to make a first impression?” I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, … Read more →

SMART goals lead to business magic

This tried and true method for assessing success is still valid. Each year, millions of us set goals to lose weight, exercise more, make more money, and quit or cut back smoking or drinking. Unfortunately, we often bite off more than we can chew and expect sweeping results in a short time. As a result, … Read more →

Why you need to stop selling print

There has always been a propensity to sell print based on price. Yet we recognize that we also need to sell quality. And service. And value. A quick Google search on the term ‘how to sell print’ showed 136 million results. There is clearly no lack of information available on the topic. But we’re still … Read more →

Maximizing YOUR Print17 experience

I’m often asked: “How do you maximize the value of a tradeshow?” Wow. That’s a loaded question, because the success of a tradeshow experience means different things to different people. Are you an exhibitor or a delegate? Perhaps you’re a speaker or member of the media. Are you going for education and/or certification purposes? Are … Read more →

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