Joanne Gore
Joanne Gore is a B2B marketer who’s passionate about print and has spent the last three decades helping companies maximize their marketing and communications efforts. Founder of Joanne Gore Communications, she helps companies tell their story to a new generation of print and business buyers. Email: Follow her on Twitter: @joannegore121

How to feed your press a healthy diet of ROI

Some of today’s hottest revenue drivers for the print industry include packaging, embellishments, direct mail, textiles, signage and wide-format. According to piworld, the top 100 print buyers forecasted for 2020 will comprise more than 26% of all print demand next year and – at the present rate of corporate agglomeration – is forecasted to be … Read more →

How printers can capitalize on the power of direct mail

With the help of technology and new ways to store, sort and analyze information, buying and selling services and products was transformed throughout the 60s and 70s. Civil rights, the women’s movement, anti-war and environmental movements challenged advertisers and marketers to rethink how they connected with consumers. In the late 60s, growing consumer data made … Read more →

Customer experience expectations in 2020

PEW Generational Chart - Customer experience expectations in 2020

Study after study supports the fact that consumers will pay more for a better customer experience and are four times more likely to jump to the competition when a problem is service-related versus product or price-related – or if they feel they weren’t treated well. It’s this mindset that’s fuelling this generation’s business buyer. Feeling … Read more →

This is not your parents’ direct mail

This is not your parents’ direct mail

How a new fascination with an “old” channel is driving a resurgence in print Overflowing inboxes and a barrage of pop-ups have decreased our attention spans and caused ‘inbox triage strategies’ that delete messages literally in the blink of an eye. Printed direct mail, on the other hand, makes you at least pause while you … Read more →

Embrace data to entice a new generation of print buyers

Flat design illustration concepts for creative process, big data filter, data tunnel,

Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →

Xplor Canada Annual Conference: EVENT RECAP

A great day was had by all at the annual Xplor Canada conference at Woodbine Racetrack on Thursday, September 19th,2019. Attendees learned about the new trends and technology that will drive customer communications from now until 2025. The core topic discussed included artificial intelligence, blockchain, accessibility, customer experience management and compliance. The group of business … Read more →

Sales hunters are shifting from legacy cold-calling tactics to new ice-breaking engagements

One of the biggest challenges facing today’s print marketers is how to deliver the right customer experience at the right time – and determine exactly when that is throughout the buyer journey. On July 3rd, Dave Rosendahl, President and co-founder of MindFire, shared a post titled: Apple is Building an iPhone Feature That Could Destroy … Read more →

How to take the stress out of planning your next tradeshow

Managing tradeshows and events is in every corporate marketer’s job description, whether it’s before, during or after the event. Your marketing team/person manages your company’s communications, brand, social and messaging and will parlay that into a well-integrated print and digital marketing campaign and follow-up strategy – including advertising, social media, lead generstion, press releases and … Read more →

Stretch your marketing team – and its budget

How lean marketing departments thrive Today’s B2B corporate marketing departments are lean – while expectations and requirements grow large. Digital strategies, content strategies and overall data management have become all-consuming – as marketers feed a voracious appetite for leads, awareness, authenticity and authority. The hats corporate/in-house marketers wear change frequently. At any given point your … Read more →