Copyright Ethics and Selling Media Online

Designers and creators are visual artists, and many thrive on sharing their content with the world, but copyright is a double-edged sword. Whether you are protecting yourself by choosing images or videos that are part of the public domain or purchased from stock repositories, you also need to be aware of your own rights when … Read more →

Is Adobe the only Choice?

Let’s be honest; software is an expensive, yet essential, part of many production workflows. Chances are, if you’re working on a design project, you are using an Adobe product. There’s no doubt the software giant has become an indispensable asset in the design industry, dominating the digital graphic creation market with competitors like CorelDraw, Freehand, … Read more →

5 considerations for personalization and mail

Data is key.  It wins the reader’s attention and loyalty If digital advertising is Goliath, mail is the proverbial David, considered outdated, slow, and expensive compared to its digital counterparts. But there is a huge benefit to integrating variable-data-printed mail into an omnichannel marketing strategy. Think about it: mail reaches every Canadian; everyone at least … Read more →

Innovations in smart packaging

It’s all about boxes with more information, safety, convenience and influence At its core, packaging serves to preserve, protect, and provide information about its contents. However, packaging must contend with the pressures of commerce: limited shelf space, finite design area, accessibility and environmental considerations, consumer experience, and other factors that play a role in whether … Read more →

How do millennials consume print?

Most trust print, as long as it’s relevant to them  It’s the age-old question:  what is the best way to advertise to the young? The millennial generation makes up a large portion of the population and they have spending power, especially as their presence in the workforce grows. But what media channels do they use … Read more →

Print books vs. e-books – an update

Digital readers were supposed to kill print books. What happened? The e-book is the revolution that never came. About five to seven years ago there was a legitimate fear that the printed book was on the cusp of being made obsolete – a huge concern for those in the book trade. With the potential to … Read more →

A New Year means new skills

Options for self improvement and career boosting Last year I did something incredible—I kept a New Year’s resolution! In January 2017, I joined a local judo club, a Japanese martial art, to both learn something new and attempt to be healthier. While I’ve spent a year being literally thrown to the floor for three hours … Read more →