5 considerations for personalization and mail

Data is key.  It wins the reader’s attention and loyalty If digital advertising is Goliath, mail is the proverbial David, considered outdated, slow, and expensive compared to its digital counterparts. But there is a huge benefit to integrating variable-data-printed mail into an omnichannel marketing strategy. Think about it: mail reaches every Canadian; everyone at least … Read more →

Innovations in smart packaging

It’s all about boxes with more information, safety, convenience and influence At its core, packaging serves to preserve, protect, and provide information about its contents. However, packaging must contend with the pressures of commerce: limited shelf space, finite design area, accessibility and environmental considerations, consumer experience, and other factors that play a role in whether … Read more →

How do millennials consume print?

Most trust print, as long as it’s relevant to them  It’s the age-old question:  what is the best way to advertise to the young? The millennial generation makes up a large portion of the population and they have spending power, especially as their presence in the workforce grows. But what media channels do they use … Read more →

Print books vs. e-books – an update

Digital readers were supposed to kill print books. What happened? The e-book is the revolution that never came. About five to seven years ago there was a legitimate fear that the printed book was on the cusp of being made obsolete – a huge concern for those in the book trade. With the potential to … Read more →

A New Year means new skills

Options for self improvement and career boosting Last year I did something incredible—I kept a New Year’s resolution! In January 2017, I joined a local judo club, a Japanese martial art, to both learn something new and attempt to be healthier. While I’ve spent a year being literally thrown to the floor for three hours … Read more →

Considering 3D printing? Here’s what to think about

It looks like science fiction, but it’s trickier than it seems 3D printing is like something out of science fiction. By pressing a button, one can produce custom, intricately designed products using a variety of materials. In recent years, the process has evolved with technological innovations, unique applications, and integrations into both for-profit and not-for-profit … Read more →

How graphic design helped shape our nation

In honour of Canada’s 150th birthday, Globe Style did a series where they explored iconic examples of domestic design. One of their pieces discussed the longevity of Windsor Salt’s beloved dot motif box, designed by Canadian Chris Yaneff; it’s a package design that has endured for nearly 40 years. The ability to create such a … Read more →

The importance of brand guidelines

Brands are about rules. Regardless of what media an entity is using for its marketing there is always the underlying current of structure in how brand elements are presented. This makes designing for brands both a challenging and rewarding process. Rewarding because brands are self-made icons with the money and power to back up some … Read more →

Practical execution for variable data

The principle of variable data is straightforward. Whether text, colour, photo etc., each printed piece is different from the other and no two pieces are the same. It’s easy to see the function of variable data for business cards or personalized products, but there are also instances where it can be incredibly useful for typesetting … Read more →

Distill and visualize: the value of infographics

Remember when facts and statistics were simply presented as Excel-style graphs? They were a feature to catch the reader’s eye and distill the important information jammed into articles or textbooks. In recent years, these “boring” charts have been replaced with eye-catching infographics; the combination of data with stylish graphic design to present an appealing, digestible … Read more →

C.A.R.P. – My graphic design basics

Four simple techniques I employ for fantastic graphic design. Graphic design isn’t easy. A year ago I wrote an article on the strategies I employ to simplify the design process. However, what I did not discuss were the design principles I personally follow. The guidelines for all the designs I compose are contrast, alignment, repetition, … Read more →

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