Does NLP give you a sales advantage?

Neuro Linguistic Programming (or NLP)

In the 1980s to the early 1990s, NLP (Neuro-Linguistic Programming) was all the rage. Invented by Richard Bandler and John Grinder in California in the 1970s, it was another method in the ever-expanding approaches to psychotherapy, and still is. At its core, there are five levels of communication: verbal, physical, auditory, emotional and energetic. Most … Read more →

Sales Solve Most Problems

Tactics to Strengthen Business in 2019 Johannes Gutenberg may have invented the printing press in the 1450s and Alois Senefelder invented lithography in 1796,  but it’s a sure bet they had no idea how the printing industry would change so dynamically into what is now, the most competitive ‘global’ marketplace the world has ever seen … Read more →

CRM… any?

For some companies, especially those who deal directly with the public, even the most basic strategies involving CRM (Customer Relationship Management) are sometimes seen as passing fads designed mostly by those who really don’t know business. After all, in the real world, we don’t have time for stuff like that! “We’re too busy running a … Read more →

Is CRM hurting sales? The answer might surprise you

For the most accurate response, ask your front-line sellers In today’s increasingly competitive global marketplace, CRM—Customer Relations Management—is essential for sales and corporate success. The intent of CRM architects was and is altruistic: CRM is designed to fulfill specific needs within the organization. But the elephant in the room is, whose needs? Back in the … Read more →