Five ways to calculate your marketing budget

How much should a company spend on marketing? Well, there are several answers – all of which can be summed up in two words: “It depends.” Here are five proven options that you should consider. 1. Percentage of gross revenue This is the traditional way to calculate a marketing budget. Both SCORE (Counselors to America’s … Read more →

How to market your printing websites: Part 1

This is the first of an exclusive two-part series by Slava Apel, CEO of Amazing Print Corp., a leading Canadian web-to-print software company and marketing engine. Apel is a frequent international speaker and expert on the topics of web-to-print, search engine marketing and search engine positioning. He is one of the top new revenue consultants … Read more →