A well-crafted and well-executed brand strategy can cut through the noise of competing messages, articulate your promises to customers, set you apart from your competition, and establish yourself as a leader in your space. However, I see companies make the same mistakes over and over again when it comes to branding. Do you recognize yourself … Read more →
Brands around the world are waking up to a new dawn in packaging production. Digital printing, it seems, is the solution of the future, offering a wealth of brand benefits, enhanced consumer experiences, and a reduced carbon footprint. But digital printing is nothing new. It’s actually been in use for over 20 years. It’s only … Read more →
Another Graphics Canada is in the books! This year the biennial tradeshow drew over 7,000 visitors to Mississauga’s International Centre April 11-13. More than 150 leading industry suppliers occupied over 100,000 sq. ft. of floor space. “This was our most successful event in recent years,” said show Manager Dan Mustata. “Our tradeshow floor sold out … Read more →
Speed, integration and customization will be key as printers diversify In most companies today, MIS (management information systems) control the hardware and software systems used for business-critical decision making. But did you know that the MIS department originally comprised the entirety of so-called information technology (IT)? From the 1960s to the early 1980s, firms and … Read more →
As organizers prepare for Printing United trade show next year in Dallas The Specialty Graphic Imaging Association’s (SGIA) 2018 SGIA Expo (the last event before launching its much-anticipated Printing United tradeshow with NAPCO Media in 2019) attracted over 24,000 people to the Las Vegas Convention Center October 18–20. With 612 suppliers on the sold-out exhibit … Read more →
Thousands from the print industry came together in Chicago from September 30 to October 2 for Print 18, also the 50th year of operation for the event. More than 17,000 industry professionals attended the event, according to Print 18 owner, the Association for Print Technologies. The association supports the entire printing value chain in the … Read more →
Sign Expo Canada, the Sign Association of Canada’s national trade show took over the International Centre in Mississauga on Sept. 21-22. The event attracted about 3,000 visitors to see the latest technology and products that the Canadian sign industry has to offer, showcased by about 100 exhibitors. Special events this year included the 2018 Sign … Read more →
It’s fall, and for those of us in the graphics arts industry, that means trade shows. Two of the biggest coming up are Print 18 in Chicago and SGIA in Las Vegas. Here we kick things off with a preview of what you can expect to see at these industry gatherings PRINT 18 McCormick Place … Read more →