Magazine Articles

Here are four strategies you need to do to maximize conversion Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a lead is about $200. HubSpot concurs. In it’s 2017 Demand Generation Benchmarks Report, it also states that organizations with … Read more →

Making it right usually starts with looking at what’s wrong Your branding and marketing are the lifeblood of your business, and they are worth your time and energy to learn to do right. If this is new territory for you, sometimes the best way to make sure you’re on the right path means simply learning … Read more →

Understand which leads will turn into sales and which are a waste of time We could all use more time. Particularly in a sales role—which tends to be more autonomous than other roles in an organization—time can slip away if you’re not attuned to prospects that are more or less likely to lead to a … Read more →

As organizers prepare for Printing United trade show next year in Dallas The Specialty Graphic Imaging Association’s (SGIA) 2018 SGIA Expo (the last event before launching its much-anticipated Printing United tradeshow with NAPCO Media in 2019) attracted over 24,000 people to the Las Vegas Convention Center October 18–20. With 612 suppliers on the sold-out exhibit … Read more →

Data is key.  It wins the reader’s attention and loyalty If digital advertising is Goliath, mail is the proverbial David, considered outdated, slow, and expensive compared to its digital counterparts. But there is a huge benefit to integrating variable-data-printed mail into an omnichannel marketing strategy. Think about it: mail reaches every Canadian; everyone at least … Read more →

Thousands from the print industry came together in Chicago from September 30 to  October 2 for Print 18, also the 50th year of operation for the event. More than 17,000 industry professionals attended the event, according to Print 18 owner, the Association for Print Technologies. The association supports the entire printing value chain in the … Read more →

Operations must be aligned to create value from data and new technologies In 1992, Robert Kaplan and David Norton turned the business world on its head when they proposed the idea that financial health was an insufficient indicator of business success. Could there be more to measuring success than just solvency? Kaplan and Norton said … Read more →

Newly restructured association brings renewed hope Like the mythical Arabian Phoenix rising from the ashes, the Canadian Printing Industries Association (CPIA, Toronto) has launched a newly restructured printing industry association in Canada. This is arguably the most uplifting and crucial announcement in our industry for quite some time. For far too long, the printing industry … Read more →

Print 18 and new association cause for good news  Let me ruminate on a few things this time out. First up, how would you like a reproduction of the book that started this industry?  Taschen, a Cologne-based publisher of fat, luscious, beautiful books that celebrate design, photography, fashion and other artistic endeavours, this summer released … Read more →

And more good news from equipment manufacturers Chinese philosopher Lao Tzu once said: “The journey of a thousand miles begins with one step.” Well, I may need a new pair of shoes after walking the floors at Sign Expo Canada in Mississauga, Print 18 in Chicago, and SGIA in Las Vegas. It seemed like I’ve … Read more →

Before you tell yours, make sure you consider these four things. A new generation of print buyers, with expectations for a true omni-channel experience, is providing new opportunities for printers. According to Pricewaterhouse Coopers, by 2020, the demand for an omnichannel customer experience will be amplified by the need for nearly perfect execution. One where each … Read more →