For any business which has a product to market, packaging and display are very important factors that can make all the difference in whether it sells. Despite all of your other marketing efforts, if your packaging, or the display of your product in the shop isn’t right, you are unlikely to be able to sell … Read more →
If your company is looking to spend money on training in the next year, the Canada Job Grant Program (CJGP) has received a new round of funding effective April 1st to assist with the costs of training existing employees. CJGP opened in 2014 and is available in all provinces and territories across Canada with $500 … Read more →
Wide format printers have evolved significantly in the past few years and are a big investment for any type of company. Depending on the size and technology, these printers can have a very hefty price tag, so understanding the main characteristics and different available options is crucial before making a purchase. First, it’s important to … Read more →
This May we had the opportunity to attend Interpack in Düsseldorf, Germany. The show is a drupa equivalent for packagers and converters. The scale and range was unbelievable. There were 17 halls full of technology and materials—several halls were dedicated to chocolate and candy alone! The trade show, which ran from May 4th to the … Read more →
Sometimes, as the old expression goes, we can’t see the forest for the trees. You can apply this to our current digital versus offset industry landscape. For example, though digital is exciting, growing and presenting us with some amazing options in terms of packaging, short runs and finishing, offset still rules – by a long … Read more →
Remember when facts and statistics were simply presented as Excel-style graphs? They were a feature to catch the reader’s eye and distill the important information jammed into articles or textbooks. In recent years, these “boring” charts have been replaced with eye-catching infographics; the combination of data with stylish graphic design to present an appealing, digestible … Read more →
In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in … Read more →
Digital textile printing methods have contributed to an emergent industry and its growth has augmented the progress of the digital textile printing inks market. The inks that are used on small garments as well as on large format rolls of textiles have earned widespread popularity across various applications. The increase in the demand for 3D … Read more →
Imagine sitting at a bus stop and seeing an ad for a movie you have been meaning to see. With the application of NFC, that poster could offer you an easy way to connect and purchase tickets. In another scenario, you could be walking through the mall and see a nice pair of shoes on … Read more →
If you believe the famous quote from Chinese philosopher and founder of Taoism Lao-Tsé that “The journey of a thousand miles begins with a single step,” then Ashraf Jaffer’s journey from the Congo to Canada is far from over. His remarkable success story is both compelling and at the same time, uplifting. Ashraf Jaffer, the owner … Read more →
In this issue, our Associate Editor Natalia Lumby takes you on a fascinating odyssey as she attended Interpack 2017 in Düsseldorf, Germany last month. The show occupied no less than 17 halls with 2,865 exhibitors and drew 170,500 attendees – most from 163 different countries. Wow! If you’re even remotely interested in the incredible technology … Read more →
I’ve recently returned from Germany, the land of massive tradeshows, where Interpack (drupa for converters) was held. In this month’s issue you will find some highlights from the show. The amount of technology at this show was astounding. It makes you really think about what a cookie goes through before it gets to your home. … Read more →