The other night I saw a commercial for Head and Shoulders shampoo. Now, if you’re like me, you grew up knowing that if you had dandruff, Head and Shoulders was your shampoo. If you didn’t, you wouldn’t consider using it. In fact, if you didn’t have dandruff and DID use it, it could damage your … Read more →
Profit and growth tied to customers’ ‘total experience’ with your company Products and price always matter, but customers increasingly demand ease of doing business–even delight–on nearly every interaction. Can you say with certainty that each one of your customers and prospects has an extraordinary experience from start to finish? That’s a tall order for even … Read more →
Do you need funds to elevate your company from a less than 50 person organization to a bigger shop? Do you have a business development strategy that could change who you are? Do you have a product in early stage commercialization that, with funding, could be diversified to a much larger marketplace? If so, then … Read more →
Imagine for a moment getting 121 direct mail pieces in your mailbox each weekday. What would you do? Dispatch the family dog to attack the Canada Post letter carrier? Hope he or she suffers permanent lower-back problems? Well guess what? The average person in 2017 gets 121 e-mails every day! The human race as a whole … Read more →
Last month during the large Fespa tradeshow (Organiser of the world’s leading screen printing and digital show), the EDP Association celebrated the winners of their 11th EDP Awards. With these awards, EDP honours the best developments in software, print production solutions, finishing systems and consumables. The evaluation of the EDP Awards is based on innovation. The … Read more →
The principle of variable data is straightforward. Whether text, colour, photo etc., each printed piece is different from the other and no two pieces are the same. It’s easy to see the function of variable data for business cards or personalized products, but there are also instances where it can be incredibly useful for typesetting … Read more →
Overview Throughout Canada there are incentive programs aimed at stimulating economic development in specific regions where there is not a lot of industry. One such incentive program is the Southwestern Ontario Development Fund (SWODF) targeting the following 18 regions in South Western Ontario: Brant, Bruce, Chatham-Kent, Dufferin, Elgin, Essex, Grey, Haldimand, Huron, Lambton, Middlesex, Niagara, … Read more →
Are you maximizing the profits in your print or mailing business? There are a lot of opportunities for printers and mailers right now, so it’s the perfect time to make the most of your services. If you haven’t already, now is a good time to take a good look at your business and see where … Read more →
We come into contact with standards every day. Standards keep us safe, and help us communicate across languages and cultures. Imagine if you were driving in a different part of the world and you came across the traffic lights above. What would you do? Should you keep driving? Should you stop? The truth is nobody … Read more →
PRINT 17 (Chicago, Sept. 10-14), the SGIA Expo (New Orleans, Oct. 10-12), and April’s Graphics Canada tradeshow undoubtedly represent three of our industry’s most important events in 2017. That being said, we often forget about other regional and local events that fly under the radar. For those who attend and organize these events, they’re just … Read more →
In this issue we focus on standards. Jason Lisi explains the importance of standards in our industry to deliver what the customer needs. Sometimes businesses shy away from standards for fear of drowning in process. More and more however, clients are requesting that print providers be certified. This begs the question – do you wait … Read more →
We are living in interesting times. Witness the Brexit vote in Great Britain, the political instability and hateful political rhetoric in the United States, the possibility of escalating conflict in the Korean peninsula, the anti-Putin protests across Russia, and on and on and on. Sometimes, it seems that this chaos is also occurring in our … Read more →