If you’re wondering what a Print MIS (Management Information System) and a CRM (Customer Relationship Management) system have in common, the answer is quite a lot, actually. The former allows you to communicate better with your in-shop hardware, departments and employees; the latter allows you to communicate better with your current and potential customers. Most … Read more →
Today’s internet provides an inexpensive way to reach and engage people one-on-one with timely, relevant and creative messages delivered directly to their inboxes. But the fact is that email is becoming a very crowded battleground. Yes, marketers and other companies (including commercial printers who can find the time and resources) still rely on email for … Read more →
I’m curious to know if any printing company owners are aware of any industry peer groups – or perhaps you’re already a member of one. I’m asking because I’d be interested in knowing your thoughts. I was a member of two printing peer groups over the past 20 years. Personally, I think it was one … Read more →
Building an automated workflow from imposition to finishing propels Cober Printing to new levels of success, delivering hundreds of short-run orders per day. Short runs shaping a new reality Cober, a family owned printing company located in Ontario for over 100 years, highlights the issues faced by most print providers today. “Cober’s digital print business … Read more →
Despite a cautious spending environment in Canada when it comes to investing, the current outlook shows that the sign and graphics industry will enjoy a strong 2020 and that these trends will continue through the year. The key to doing well in the large-format printing market is to identify specialized/niche wide-format markets that you can … Read more →
Imagine that you are a biology teacher, and you want to print handouts for tomorrow’s lesson on the human circulatory system. You want to use colour to differentiate between the three independent systems that make up the circulatory system: systemic (arteries, veins, coronary and portal vessels) cardiovascular (the heart), and pulmonary (the lungs). Colour is … Read more →
As we enter a new decade, Graphic Arts Magazine would like to share these helpful tips from Steve Aprile, who is a CPA, CA and Certified Financial Planner at Grant Thornton in Markham, Ontario. His guidance has greatly helped us at Graphic Arts, and we hope that these tips he provides will also improve your … Read more →
Next-generation Da Vinci marketing software builds upon 20+ years of proven technology that helps commercial printers boost their bottom line MindFire, the leading provider of marketing software and services for printers, has once again released innovative technology to help printers drive revenue. “For years, we’ve helped printers sell digital marketing services, such as combining direct … Read more →
Do you know when you’ve had an incredibly successful tradeshow? One indication is when over 65% of your next show’s exhibit space has already been booked 8 months in advance! Sure, the inaugural PRINTING United tradeshow attracted 30,000 to Dallas, Texas last October. And yes, the Specialty Graphic Imaging Association (SGIA) and NAPCO Media managed … Read more →
First let me congratulate SinaLite on its 21st anniversary. Launched in 1999 as Sina Printing, SinaLite has grown from a small, two-colour press storefront, to one of North America’s leading trade-only printing companies. It currently has several high-end presses and a complete bindery, both housed in a 100,000 square-foot, state-of-the-art production facility in Markham, Ontario. … Read more →
Welcome to the first feature in a new series called The Essential 5. Each month I’ll share a curated list of five resources that will provide an insightful overview of a specific topic. It’ll be comprised of a combination of books, podcasts, websites, videos, blogs, social media sites, and/or apps. I’ve chosen resources that I’ve … Read more →
With the help of technology and new ways to store, sort and analyze information, buying and selling services and products was transformed throughout the 60s and 70s. Civil rights, the women’s movement, anti-war and environmental movements challenged advertisers and marketers to rethink how they connected with consumers. In the late 60s, growing consumer data made … Read more →