Magazine Articles

This tried and true method for assessing success is still valid. Each year, millions of us set goals to lose weight, exercise more, make more money, and quit or cut back smoking or drinking. Unfortunately, we often bite off more than we can chew and expect sweeping results in a short time. As a result, … Read more →

Using the right communication tools will help you gain customers’ trust Not too long ago I was discussing with a printer how he communicated with one of his customers. He told me that when he phoned this customer, his call almost always ended up in voicemail. However, if he really, really needed to get in … Read more →

The times they are a-changin’, and social media is no longer just for the trendy kids or the twenty-something web-entrepreneurs. Social media has become an important tool for all businesses, including print service providers. In a fast-paced world, social media is where customers and businesses congregate to get information, forge connections, and decide whether or … Read more →

But first articulate exactly where you want to go.  “If you don’t know where you are going, you might wind up someplace else,” — Yogi Berra, philosopher Often in business we think we should be heading in one direction only to have our customers tell us, either directly or with their money, that they want … Read more →

Material function and print processes determine design elements  In the first part of this series we discussed the graphic design elements for packaging and the considerations that need to be made to develop the canvas. We also must remember that the package is the vehicle for the product, designed first and foremost to protect what’s … Read more →

Digital readers were supposed to kill print books. What happened? The e-book is the revolution that never came. About five to seven years ago there was a legitimate fear that the printed book was on the cusp of being made obsolete – a huge concern for those in the book trade. With the potential to … Read more →

Digital finishing holds great promise and many benefits, but the first step is demonstrating the value of these special effects   Print finishing, and in particular, digital finishing, promises to boost profits, add value and separate early adopters from the competition. And, in a world of shorter runs, product customization, faster time to market, shrinking … Read more →

Last July Creatique opened a Canadian branch of its India-based parent company, offering a range of wide format services. Director Rajat Khera talked to Graphic Arts about his new business. What services do you offer? We offer complete visual communication products through our customized product range. We manufacture backlit/edge-lit displays and use layered printing technology … Read more →

No one knows exactly how this deal will shake out, but there’s no shortage of opinions about it On January 31, Xerox and Fujifilm announced that they’ll combine Xerox and their longstanding subsidiary, Fuji Xerox. Fujifilm will buy control of Xerox for about $6.1 billion and will name Jeff Jacobson, current Xerox CEO, to lead … Read more →

Introverts have more to offer than you might think. Here’s how to get the most from these hidden gems. It’s no surprise that today’s workforce is incredibly diverse. Diversity provides different perspectives, creates unique solutions, and enriches corporate culture. It can also pose some management challenges. The good news is that regardless of background or … Read more →

In the hectic daily struggle to keep a small print shop profitable, many may fall into the trap of cut-throat pricing – quickly seeing what competitors in your area are charging and shaving a few percentage points off their prices. This race to the bottom helps no one and makes margins wafer thin. Example: I … Read more →