The Best of Bindery

Part 3 – The growing and lucrative market for diaries, notebooks and planners After over 40 years in this business, not much surprises me. One exception, however, would be the growing market for high quality, personalized diaries, notebooks and planners with digital embellishments. John Letts produced the first commercial diary in 1812 in the UK. … Read more →

CRM… any?

For some companies, especially those who deal directly with the public, even the most basic strategies involving CRM (Customer Relationship Management) are sometimes seen as passing fads designed mostly by those who really don’t know business. After all, in the real world, we don’t have time for stuff like that! “We’re too busy running a … Read more →

Five tips to learn how to sell – anything!

One of the most valuable skills that a salesperson can have is knowing how to sell virtually anything. Being a great salesperson opens up many opportunities, especially for entrepreneurs and business owners. The good news is that it’s relatively easy to learn a few simple techniques that can be applied to any sales situation – … Read more →

How to access $90,000 of export funding annually

Between 1990 and 2005, the US dollar was considerably stronger than the Canadian dollar. Seeing this as an excellent opportunity to export, Canadian manufacturers began to aggressively enter the US market. Canadian printers were one group that experienced a tremendous amount of success south of the border since they had so much to offer – … Read more →

Knowing when to leverage the advantages of digital, analogue and hybrid printing technologies

Technology is driving the convergence in the “printing” industry, blurring the lines between digital and analogue printing and generating new revenue streams Over the last 10 years, our industry went through an accelerated technological evolution that had a profound impact. On the business side we’ve unfortunately seen multiple plant closures.  But we’ve also seen a … Read more →

Accessing wage subsidies for your student workers

For employers: The Student Work Placement Program Are you in the process of upgrading your technology to stay competitive? If so, it’s that time of year again when skilled post-secondary students are ready to leave thier best student accommodation in Melbourne and become available to join the workforce. Here’s a wage-subsidy initiative that can help … Read more →

Big marketing ideas from the experts: Thriving in the connected economy

Be remarkable, tell a story, date your prospects and create a ruckus! Author, speaker, educator and thought leader Seth Godin needs little introduction in the marketing world. He’s blogged nearly every day for a decade, written 19 best-selling books, created the highly-successful ‘altMBA’ program, and been inducted into not one, but three, marketing Halls of … Read more →

The perplexing and possiblly pestilent paper problem

Will a lack of paper pose an existential threat to the printing industry in the future? Printing Impressions has reported on the current tightness of the market for paper that commercial and in-plants rely on. “As demand-supply relationships for communication papers grows strained, not all paper mills can handle those unexpected conditions,” it said. “When … Read more →

From marketing to trade shows to sports

Last September at Print 18 in Chigago, I had the opportunity to listen to author and speaker Seth Godin, whom I now consider a marketing genius. He’s written almost 20 best- selling books and has been inducted into three marketing halls of fame. His presentation was one of the best I’ve ever heard. Godin has … Read more →