Why you need to stop selling print

There has always been a propensity to sell print based on price. Yet we recognize that we also need to sell quality. And service. And value. A quick Google search on the term ‘how to sell print’ showed 136 million results. There is clearly no lack of information available on the topic. But we’re still … Read more →

New technologies from the PRINT 17 Must See ‘Ems

Every year, the printing industry’s top vendors submit their best products for a shot at the MUST SEE ’EMS awards. These new innovations could impact businesses and revolutionize market segments. The MUST SEE ’EMS provide a valuable roadmap for customers looking for the next cutting edge technology. Exhibitors at PRINT 17 held at the McCormick … Read more →

The multi-faceted, multi-fascinating world of Printed Electronics

Printed Electronics (PE) refers to the printing method used to create electronic devices by printing conductive ink on a variety of substrates – such as paper, packaging, film, etc. The technology is evolving rapidly, and today even inkjet printers are capable of printing electrical circuits quickly and inexpensively. Today, flexible screens, intelligent labels and packaging, … Read more →

How graphic design helped shape our nation

In honour of Canada’s 150th birthday, Globe Style did a series where they explored iconic examples of domestic design. One of their pieces discussed the longevity of Windsor Salt’s beloved dot motif box, designed by Canadian Chris Yaneff; it’s a package design that has endured for nearly 40 years. The ability to create such a … Read more →

Print 17’s return to Chicago a resounding success

Though attendance figures were not available at press time, exhibitors and visitors alike are characterizing Print 17 (formerly Graph Expo) as an excellent and productive event that featured good leads and more than 50 helpful educational sessions. Show organizer NPES also announced that Graph Expo will be held at McCormick Place in Chicago for the … Read more →

Avoid these ten marketing traps

Is marketing your friend or your foe? From printed collateral to social media, each of your marketing materials are your representatives, telling your company’s story and making first impressions on your behalf. All of your marketing efforts should work together to build lead generation to increase sales and grow your business. If you want to … Read more →

Unwrapping retail-ready packaging

Emerging packaging category expected to grow 4% a year. Here’s what you need to know. In 2015 Microsoft conducted a study to determine the impact of an increasingly digitized lifestyle on the brain. The study included surveys as well as EEG data. One key finding was that our attention span has dropped from 12 seconds … Read more →

The NAFTA conundrum

In late summer, I posted a news item on how American paper companies had imposed a 20% duty on coated paper from the Port Hawkesbury Mill (NS), while Irving Paper (NB) and Catalyst Paper (BC) had an 18% tariff imposed. The U.S. has also demanded that NAFTA Chapter 19 Dispute Resolution Panels be scrapped. In … Read more →

Reflections on a successful Print 17

Print 17 in Chicago was my first tradeshow since 2014. It was great to see old friends and familiar faces, get re-acquainted with new technologies, and wrap my head around emerging trends. I didn’t know what to expect when I landed in the windy city and headed for McCormick Place, the traditional home of the … Read more →

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