Creating Your Digital Darkroom

Calibrating your monitor To calibrate your monitor and create a monitor profile you have two options, the accurate way or the not so accurate way. Avoid the not so accurate subjective method such as Adobe Gamma. This system lulls you into a false sense of security. The best method is to use a software and … Read more →

Is Your Marketing Manager Redundant?

The fact is, if your firm sells services (or a product with an essential service component such as print), the traditional role of a marketing manager is probably redundant. If so, you should move fast to redefine your marketing manager’s role — to provide him with something of substance to manage, and to provide your … Read more →

The Importance of Credibility

What is the value of a beating heart? How much is a dedicated mind worth? No amount of money can buy either. It’s not so much the cost; it is the value of these items. There is a cost in nurturing and developing a strong heart and dedicated mind, but their value is measured by … Read more →

Better Than All Cash

Today, banks pay greater attention to cash flows and debt to equity ratios. Before, it wasn’t uncommon to see equity ratios of 4:1 or 3:1; however, banks now require a bank debt to equity ratio of about 2:1, and some are even using a 1:1 ratio. Another ratio we see the banks using is cash … Read more →

Photoshop CS (8) Tips and Tricks

Interpolation: Photoshop CS offers two new interpolation algorithms for resizing images. Both are derived from the bicubic interpolation, but focus on keeping the image sharper or smoother. Typically, Bicubic Smoother works better on images you need to enlarge and removes the need for intermediate interpolation, while Bicubic Sharper is better for down sampling images when … Read more →

Three Sales Myths to Debunk

Myth #2 Just because your salespeople make presentations to prospects on a daily basis, it is best to leave the design of your sales presentation to them. Singers are not necessarily songwriters and actors are not necessarily screenwriters. It is management’s responsibility to provide a compelling value proposition for their salespeople to present and to … Read more →

How Can OAQP Help?

Meanwhile, the TrendWatch Graphic Arts (TWGA) Printing Forecast 2004 report on How the Printing Industry Can Survive the Economic Recovery says optimism is returning. According to their findings, 39% of all print and prepress firms expect “excellent” conditions in 2004, up 13% from the spring of 2003. According to TWGA’s website, printers who have seen … Read more →

Spyware, Malware and Other Aggravations

By-products of these applications are pop-up and pop-under windows and other annoyances that come with surfing the Internet. These applications are created and used by marketers and hackers who want to data mine information about you without your knowledge. If you want to check your computer for spyware, go to www.lavasoft.com and download their free … Read more →

Is Your Tax Information Accurate?

Let me give you an example. When I was a student, I worked with a client, Raymond, who owned a successful wholesale auto parts business. Raymond really knew his business. He bought inventory well, and turned it over quickly. He was also one of the first computer users that I knew. Raymond had purchased this … Read more →

Ten Things Authentic Leaders Do

They speak their truth. We frequently ‘swallow our truth’. We say things to please others and to look good in front of the Crowd. Authentic leaders are different. They consistently talk truth. They would never betray themselves by using words that are not aligned with who they are. This does not give anyone a license … Read more →

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