“I’m Lovin It”

My two-year old granddaughter is mesmerized by the “Change is good!” ad currently running by McDonald’s. It caused me to stop and see what was going on. This 30-second clip has all the elements of good advertising: design, music, humour, children, a problem, a solution, consensus and a memorable jingle … “I’m lovin’ it”. But … Read more →

How to Use Consultants Effectively

Who are these consultants? Why do firms use them? A consultant can be anyone, from the member of a large firm to a one-person shop. They have been used for a number of reasons. The client may not have the expertise for a specific project and the project does not justify hiring a full-time person. … Read more →

Steps to Writing Print Ads that Sell

Buying a Refurbished Brand Name Photocopier Can Knock 15% Off Your Supply Costs – Before You Even Turn It On. The next line of copy might read something like, Consumer reports show that a refurbished brand name copier operates with 15% more efficiency than most other refurbished products. The reason? The brand name photocopier’s allows … Read more →

What is My Business Worth?

The reality is that determining the value of a business is anything but a simple question. There are many ways to estimate the value of a business . . . and “off the top of my head” is one that I generally will not use! There are many commonly used rules of thumb, which can … Read more →

Print Outlook 2004

Dr. Jeff Rosensweig, Professor at Atlanta’s Emory University Business School, offered conference participants a long-term perspective on global growth. Based upon population shifts and energy consumption, Rosensweig forecasted a global impact from the emerging economies such as Brazil, India, Russia and China. On the contrary, the European Union and Japan will be facing a challenge … Read more →

Get More Clients Using Pull Marketing

One of the biggest mistakes people make in marketing their services is to simply PUSH information about their services and themselves out to prospects and hope that this will result in attracting prospects. Unless you are already a household name and in such demand that your phone is ringing off the hook, this approach rarely … Read more →

Here Come the Boomers

The second influence is more personal. Its impact is more predictable. And, unlike the uncertainty of where technology will lead us, long-term planning is the key to capitalizing on the opportunities it brings. What is it? Over 90 million North American Baby Boomers bearing down on every segment of our economy. The impact of this … Read more →

A Colourful Design

Colours have different meanings to different cultures. The western meanings are given below.   Red Red is a symbol of blood and fire. This colour is second to blue as people’s favorite. Red is the hottest colour with the highest “action quotient”, meaning that most consumers are drawn to this colour. Red strongly appeals to … Read more →

Canada’s New Privacy Act Affects Information Gathering

Personal information is defined as “information about an identifiable individual,” and includes things such as race, ethnic origin, colour, age, marital status, religion, education, medical, criminal, employment or financial history, address and telephone number, numerical identifiers such as social insurance numbers, fingerprints, blood type, tissue or biological samples and views or personal opinions. Principle 1: … Read more →

Redefine Your Future with Mailing and Fulfillment Services

Documenting the changing dynamics of fulfillment demands is often achieved by holding quarterly business reviews (QBRs). These vital meetings allow the fulfillment staff and the client to review on-time shipments, dock-to-stock time, “autopsies” on recent start-ups or kitting projects, as well as hearing plans for other seasonal expectations. A panel of printers that provide various … Read more →

Better Consistency with Spot Colours

The image below illustrates what happens to the colours if you pick the same Pantone number from the same Pantone libraries. Everyone knows it’s difficult to match a Pantone colour using a CMYK build, but sometimes you have no choice. So what I recommend is, use “Pantone solid coated” in Illustrator and “Pantone solid to … Read more →

Why Training is a Priority

According to the 1997 Oxford Training Review, to be most effective, company-training programs such as the OAQP’s conference should be ad hoc and focus on current business issues rather than standardized management systems. In conducting its review, Oxford Training analyzed information from directors, line managers and HRD professionals representing 65 leading European companies, including Eagle … Read more →