Here Come the Boomers

The second influence is more personal. Its impact is more predictable. And, unlike the uncertainty of where technology will lead us, long-term planning is the key to capitalizing on the opportunities it brings. What is it? Over 90 million North American Baby Boomers bearing down on every segment of our economy. The impact of this … Read more →

A Colourful Design

Colours have different meanings to different cultures. The western meanings are given below.   Red Red is a symbol of blood and fire. This colour is second to blue as people’s favorite. Red is the hottest colour with the highest “action quotient”, meaning that most consumers are drawn to this colour. Red strongly appeals to … Read more →

Canada’s New Privacy Act Affects Information Gathering

Personal information is defined as “information about an identifiable individual,” and includes things such as race, ethnic origin, colour, age, marital status, religion, education, medical, criminal, employment or financial history, address and telephone number, numerical identifiers such as social insurance numbers, fingerprints, blood type, tissue or biological samples and views or personal opinions. Principle 1: … Read more →

Redefine Your Future with Mailing and Fulfillment Services

Documenting the changing dynamics of fulfillment demands is often achieved by holding quarterly business reviews (QBRs). These vital meetings allow the fulfillment staff and the client to review on-time shipments, dock-to-stock time, “autopsies” on recent start-ups or kitting projects, as well as hearing plans for other seasonal expectations. A panel of printers that provide various … Read more →

Better Consistency with Spot Colours

The image below illustrates what happens to the colours if you pick the same Pantone number from the same Pantone libraries. Everyone knows it’s difficult to match a Pantone colour using a CMYK build, but sometimes you have no choice. So what I recommend is, use “Pantone solid coated” in Illustrator and “Pantone solid to … Read more →

Remote Control With SSH

The concept of having a user account was created to allow several users to log in. Users would sit down in front of a monitor with a keyboard that was connected to the main computer. These remote connections were referred to as “terminals”. When an operator wants to connect to a computer via command line, … Read more →

Get Business Now: Play by the Marketing Rules

• Market Solutions • Target Your Market • Demonstrate Value • Build Your Network • Stay in Touch Market Solutions Most service professionals focus their marketing on their expertise, their approach and the products and services they offer. While competence is a key to doing the work, most clients’ primary concern is getting problems solved … Read more →

Positioning Your Digital Press for Profitability

Establishing profitable, predictable and repeatable business is a common business goal. The more creative and influential you are at solving customer’s problems, the more likely you’ll achieve that goal. But no matter what you sell and how successful you are at selling, pricing and positioning your goods and services can be a challenge. Structure and … Read more →

Dealing With Burnout

The first step in dealing with burnout is to acknowledge that you’re tired. Tired of the routine. Tired of dealing with the same old problems. Tired of putting out fires. Tired of too many masters and not enough help. Tired of excuses. Maybe tired of your own success. This exhaustion is a wedge that comes … Read more →

The Power of Exhibit Marketing

It’s a simple philosophy; motivated and interested buyers travelling to touch, see and experience the various goods and services being offered by the sellers. I visit dozens of shows a year. When I walk around these shows and talk to the booth personnel working the exhibits, one resounding message is clear. Most of them would … Read more →

Telephone Techniques That Stand Out

Start With A Smile You’ve probably met someone who’s warm and friendly in person but sounds like a drone on the phone. Some people aren’t aware of their demeanor when talking on the phone and this comes across in the person’s voice. Starting every call – whether you receive or initiate it – with a … Read more →

Your Marketing Sucks

Stevens identifies eight common myths about marketing – from the notion that any marketing is better than no marketing to ignoring what everyone else is doing. Good advice! Marketing is a complex, multi-dimensional activity. Unfortunately, marketing continues to be more of a guessing game with a lot ventured but little gained. When I ask clients … Read more →