Your Marketing Sucks

Stevens identifies eight common myths about marketing – from the notion that any marketing is better than no marketing to ignoring what everyone else is doing. Good advice! Marketing is a complex, multi-dimensional activity. Unfortunately, marketing continues to be more of a guessing game with a lot ventured but little gained. When I ask clients … Read more →

Conference to Focus on Industry Change

Speakers will address the fundamental question of how to build a business around you, your staff and your customers. What portion of your business will be focused on print? Where do you get objective consulting to transition your offset and digital printing business into a well run profitable enterprise? Sponsored by HP, Barb Pellow, Chair … Read more →

Is it Time For an LCD Monitor?

First, let’s bring to an end the rumor that has kept many experts from recommending LCD monitors: the gamut of a LCD monitor is too small for accurate prepress work. This was true with the earlier version of the Cinema Display but the newest 20” Cinema display’s gamut is only a few percent smaller than … Read more →

Executive Outlook Conference 2003

“Surviving After the Economic Upturn” was addressed by NAPL’s Chief Economist Andrew Paparozzi as he reiterated, “The rising tide will not lift all boats!” The recession actually ended two years ago, as measured by GDP growth, and yet the printing industry has continued to suffer as “excesses and imbalances have not been cleaned up since … Read more →

Making a Comfy Workspace

Plants, Plants, Plants   Living things instantly create a homey, happier workspace. If you don’t have a green thumb – and before resorting to fake plants – try a collection of drought-tolerant cacti. Forgetting about them is actually good for the plant since they only need to be watered a drop or two once every … Read more →

Giclée Printing – a New Opportunity to Profit

These images are generally printed onto fine art paper or canvas and then framed. Artists can have their original paintings scanned and printed in the same way to create limited edition prints for a fraction of the cost of traditional printing. The growing interest in giclée has created dozens of ‘fine art printing’ companies. Giclée … Read more →

The Nature of Aggressiveness

I believe it has nothing to do with who you actually are, but how you feel and see yourself in the situation. That means you perceive the other person or circumstance as a threat. If you were to ask Charles Darwin the difference between a human and an animal, he’d probably reply, “Not much.” Observe … Read more →

Self-Leadership Through Self-Renewal

As you improve your leadership capacities, I encourage you to make the time for self-renewal and personal regeneration. Make the time to nourish the child within you. Make the time to recreate who you are and see the world through a new set of eyes. Carve out some time to bring balance back into your … Read more →

Becoming a Super User

You have already experienced becoming a super user while using the Aqua GUI. Whenever you try to install an application or an update, you will be asked to enter your username and password. Although you’ve already logged in, the “Authentication Manager” is challenging you to prove that you are an administrator. This is one of … Read more →

Using Psychographics to Communicate

The Power of Psychographics According to Suzanne, with the growing complexity and diversity of society, traditional demographic and life cycle measures are no longer sufficient for understanding the psychology of marketing. Social values provide a much deeper understanding of where your products and services fit into the lives of your customers and how your communications … Read more →

Are You Too Busy to be Productive?

To find out how, answer the following questions according to your current practices. Then read the accompanying suggestion for the best way to optimize your time and effectiveness. What is normally your first task of the day? a) returning phone calls b) administrative paperwork c) work on strategic projects d) dealing with customers e) responding … Read more →