Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →
Digital media has certainly exploded over the last number of years and regular print circulation is down. However, marketers who think that print is dead are doing themselves a disservice and missing out on a very real opportunity to connect with their target audiences. This is especially true for large-format posters. The worldwide value of … Read more →
The Sign Association of Canada’s national tradeshow took place on September 20th and 21st, 2019 at The International Centre in Mississauga, Ontario. This annual event showcased the latest technology, products and services that members of Canada’s sign industry have to offer. Nearly 3,000 attendees visited some 100 exhibitors. Once again, popular events were the sign … Read more →
Since the Doug Ford lead Progressive Conservative government of Ontario was elected in June 2018, we’ve seen several incentive programs cancelled. Many were part of the $8 billion Green ON program aimed at helping businesses and consumers reduce greenhouse gas emissions (GHG). Green ON funding provided incentives for purchasing electric vehicles, energy-efficient windows, furnaces, air … Read more →
In order for colour management to work, you need to take an active role in actually managing colour! This starts with the assumption that having a predictable and accurate colour workflow will reduce the time to complete a job – and that the job will be accurate to the customer’s expectations. Colour management will not … Read more →
A great day was had by all at the annual Xplor Canada conference at Woodbine Racetrack on Thursday, September 19th,2019. Attendees learned about the new trends and technology that will drive customer communications from now until 2025. The core topic discussed included artificial intelligence, blockchain, accessibility, customer experience management and compliance. The group of business … Read more →
I recently spoke with a group of printing company owners about hiring and retention. In my presentation I quoted a recent study about women in print, highlighting the fact that one of the top five reasons respondents said they stayed with a company was opportunities for career advancement. Furthermore, a 2016 study by ClearCompany revealed … Read more →
Brands around the world are waking up to a new dawn in packaging production. Digital printing, it seems, is the solution of the future, offering a wealth of brand benefits, enhanced consumer experiences, and a reduced carbon footprint. But digital printing is nothing new. It’s actually been in use for over 20 years. It’s only … Read more →
The Ricoh Pro TF6250 and Ricoh Pro L5160 wide-format printers are coming to Canada this fall. Both use industry-leading Ricoh inkjet print heads that have been the gold standard with other equipment manufacturers around the globe for decades. Excellence begins with exceptional, proven, print head technology It’s one thing when an OEM rolls out new … Read more →
A special thank you to Renee Walsh, VP of Enterprise Sales at the TI Group in Toronto, and Paul McCarthy, Manager of HP Indigo (Canada) for their help in creating this month’s lead article about packaging advancements. Be sure to check out the fascinating story on page 17. Caterina Valentino’s equally compelling feature on automation … Read more →
Many of us have a love-hate relationship with our smartphones. We often experience overwhelming desires to pick them up, but we can’t understand why we feel so unfulfilled after we put them down. For many, an over-dependence on our phones affects our lives, and author Catherine Price explains why in her book How to Break … Read more →
Are you shifting to discount pricing to maintain revenue levels? Please STOP! That’s a tell-tale sign you may be in a saturated market space. In saturated markets, customers readily find more than sufficient replacement products to satisfy their needs. In a saturated market, experts advise that to achieve new growth, one must develop new products, … Read more →