Embrace data to entice a new generation of print buyers

Flat design illustration concepts for creative process, big data filter, data tunnel,

Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →

Sign Expo Canada attracted industry leaders from across Canada

Sign Expo Canada Logo

The Sign Association of Canada’s national tradeshow took place on September 20th and 21st, 2019 at The International Centre in Mississauga, Ontario. This annual event showcased the latest technology, products and services that members of Canada’s sign industry have to offer. Nearly 3,000 attendees visited some 100 exhibitors. Once again, popular events were the sign … Read more →

Energy-efficiency funding programs provide $2.185 billion in incentives

Since the Doug Ford lead Progressive Conservative government of Ontario was elected in June 2018, we’ve seen several incentive programs cancelled. Many were part of the $8 billion Green ON program aimed at helping businesses and consumers reduce greenhouse gas emissions (GHG). Green ON funding provided incentives for purchasing electric vehicles, energy-efficient windows, furnaces, air … Read more →

What does 30 minutes cost you?

In order for colour management to work, you need to take an active role in actually managing colour! This starts with the assumption that having a predictable and accurate colour workflow will reduce the time to complete a job – and that the job will be accurate to the customer’s expectations. Colour management will not … Read more →

Xplor Canada Annual Conference: EVENT RECAP

A great day was had by all at the annual Xplor Canada conference at Woodbine Racetrack on Thursday, September 19th,2019. Attendees learned about the new trends and technology that will drive customer communications from now until 2025. The core topic discussed included artificial intelligence, blockchain, accessibility, customer experience management and compliance. The group of business … Read more →

Inexpensive Career Advancement Opportunities

I recently spoke with a group of printing company owners about hiring and retention. In my presentation I quoted a recent study about women in print, highlighting the fact that one of the top five reasons respondents said they stayed with a company was opportunities for career advancement. Furthermore, a 2016 study by ClearCompany revealed … Read more →

How printers are deploying new strategies and technologies in packaging and labels

Brands around the world are waking up to a new dawn in packaging production. Digital printing, it seems, is the solution of the future, offering a wealth of brand benefits, enhanced consumer experiences, and a reduced carbon footprint. But digital printing is nothing new. It’s actually been in use for over 20 years. It’s only … Read more →

Ricoh brings its groundbreaking wide-format industrial inkjet technology to Canada

The Ricoh Pro TF6250 and Ricoh Pro L5160 wide-format printers are coming to Canada this fall. Both use industry-leading Ricoh inkjet print heads that have been the gold standard with other equipment manufacturers around the globe for decades. Excellence begins with exceptional, proven, print head technology  It’s one thing when an OEM rolls out new … Read more →

Fall season – it’s time to make deals

A special thank you to Renee Walsh, VP of Enterprise Sales at the TI Group in Toronto, and Paul McCarthy, Manager of HP Indigo (Canada) for their help in creating this month’s lead article about packaging advancements. Be sure to check out the fascinating story on page 17. Caterina Valentino’s equally compelling feature on automation … Read more →

Your phone is making you worse at your job

Many of us have a love-hate relationship with our smartphones. We often experience overwhelming desires to pick them up, but we can’t understand why we feel so unfulfilled after we put them down. For many, an over-dependence on our phones affects our lives, and author Catherine Price explains why in her book How to Break … Read more →

Growing your markets: Monetizing the long tail

Are you shifting to discount pricing to maintain revenue levels? Please STOP! That’s a tell-tale sign you may be in a saturated market space. In saturated markets, customers readily find more than sufficient replacement products to satisfy their needs. In a saturated market, experts advise that to achieve new growth, one must develop new products, … Read more →