Is there a profitable future for small and medium-sized printers?

 Here’s how The Paper Express Shoppe is making sure the answer remains “Yes” There’s no question that the print industry has changed in recent years, and printing customer demands are still changing. Tighter print marketing budgets, a push towards paperless billing and paperless transactions, and the incessant need for personalized print material to compete with … Read more →

More great local events on the horizon

There’s a lot going on this month, especially locally. For example, Insource will hold its 2018 “Insource Expo” May 9 and 10 at its Markham, Ontario, headquarters, featuring hands-on demos and equipment specials. Guest speaker Richard Stavis of Riso USA will discuss Changing the Culture of Printing. The DIA’s Smart Print Shop session will be … Read more →

Unboxing your way to print profitability

Turning printing into a sensory experience can lead to more sales How many times have you heard the expression, “You never get a second chance to make a first impression?” I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, … Read more →

Content drives successful automated marketing

Three strategies to build relevancy and trust  An automated marketing campaign is your chance to feed your customers and prospects the information you want them to receive about your business, when you want them to have it. A well-planned and executed automated campaign is a powerful tool for your printing company, as it gets your … Read more →

Digital label press update

Digital label production should continue to grow as speed, print quality and variable-data capabilities improve. So how important is digital label production in 2018? Well, the world market for digital packaging and labels should reach $15.3 billion some time this year, according to market research firm Smithers Pira. Its comprehensive study, The Future of Digital … Read more →

Consumer packaging: start to finish

As the retail environment changes, so do the requirements for bringing a package to the shelves  There are tens of thousands of new products on store shelves every year. Unfortunately, few new products survive, with statisticians quoting failure rates as optimistic as 70% and as pessimistic as 90%. New launches fail for many reasons, such … Read more →

Printer’s Profile: SinaLite – Part 2

Trade printer invests millions of dollars in the latest signage technology and has established itself as a leader in signage and wide-format printing for print shops and print brokers. In February, we explored SinaLite’s major expansion into label printing. However, another key, client-driven focus has been on digital signage and wide format. For example, SinaLite … Read more →