Magazine Articles

 Here’s how The Paper Express Shoppe is making sure the answer remains “Yes” There’s no question that the print industry has changed in recent years, and printing customer demands are still changing. Tighter print marketing budgets, a push towards paperless billing and paperless transactions, and the incessant need for personalized print material to compete with … Read more →

And the Toronto Star actually adds more reporters I see my old alma mater, Toronto’s Ryerson University, and my former employer, the Toronto Star, are making news once again. The RyeTAGA (Ryerson Technical Association of the Graphic Arts) Student Chapter won the 2018 Helmut Kipphan Student Publication Award – for the 7th time in 10 … Read more →

Coveris America deal turns it into one of the largest flexo printers in North America  Transcontinental made an historic pivot in early April.  Companies merge and change direction all the time, but given Transcontinental’s long-established position at the top of the heap of commercial printing, this particular pivot is more like a tectonic shift.  With … Read more →

There’s a lot going on this month, especially locally. For example, Insource will hold its 2018 “Insource Expo” May 9 and 10 at its Markham, Ontario, headquarters, featuring hands-on demos and equipment specials. Guest speaker Richard Stavis of Riso USA will discuss Changing the Culture of Printing. The DIA’s Smart Print Shop session will be … Read more →

Turning printing into a sensory experience can lead to more sales How many times have you heard the expression, “You never get a second chance to make a first impression?” I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, … Read more →

Here’s a step-by-step guide for a successful application The government is always looking at ways to encourage businesses to increase export sales and bring foreign dollars into the country. If your company exports, is looking to hire someone for export sales, and place the individual on your payroll, you may be entitled to receive up … Read more →

Three strategies to build relevancy and trust  An automated marketing campaign is your chance to feed your customers and prospects the information you want them to receive about your business, when you want them to have it. A well-planned and executed automated campaign is a powerful tool for your printing company, as it gets your … Read more →

For starting, funding, and growing a business ONE is wealth of information Are you just starting a business in the graphic arts sector or are you ready to take your business to the next level? If so, you need to know about the Ontario Network of Entrepreneurs (ONE). ONE is a complex web of 130-plus … Read more →

Grit may be the biggest distinction between a good employee and a great one Interviews can help determine a candidate’s fit, but it’s important to be strategic about your approach to the interview process. An excellent candidate may not interview well, while a less-than-ideal candidate may be excellent at persuading you to give them a … Read more →

Digital label production should continue to grow as speed, print quality and variable-data capabilities improve. So how important is digital label production in 2018? Well, the world market for digital packaging and labels should reach $15.3 billion some time this year, according to market research firm Smithers Pira. Its comprehensive study, The Future of Digital … Read more →

Trade printer invests millions of dollars in the latest signage technology and has established itself as a leader in signage and wide-format printing for print shops and print brokers. In February, we explored SinaLite’s major expansion into label printing. However, another key, client-driven focus has been on digital signage and wide format. For example, SinaLite … Read more →