How printers can capitalize on the power of direct mail

With the help of technology and new ways to store, sort and analyze information, buying and selling services and products was transformed throughout the 60s and 70s. Civil rights, the women’s movement, anti-war and environmental movements challenged advertisers and marketers to rethink how they connected with consumers. In the late 60s, growing consumer data made … Read more →

Customer experience expectations in 2020

PEW Generational Chart - Customer experience expectations in 2020

Study after study supports the fact that consumers will pay more for a better customer experience and are four times more likely to jump to the competition when a problem is service-related versus product or price-related – or if they feel they weren’t treated well. It’s this mindset that’s fuelling this generation’s business buyer. Feeling … Read more →

The proven power of direct mail – especially printed newsletters

Today’s internet provides an inexpensive way to reach and engage people one-on-one with timely, relevant and creative messages delivered directly to their inboxes. But the fact is that email is becoming a very crowded and competitive battleground for an audience’s attention. Yes, marketers and other companies (including commercial printers who can find the time and … Read more →

CanExport funding up to $150,000 per year for export market development

If you’re thinking about participating in tradeshows or developing new markets outside Canada, the Federal Government has increased the amount of financial assistance available for export activities. In late 2019, the feds increased export funding for manufacturers from 50% of your expenses to 75%, and increased the maximum they’ll fund to $150,000 annually, making it … Read more →

Landmark installation of Canada’s first Ricoh Pro VC70000 Inkjet Printer positions AIIM as a major Industry 4.0 player

Avant Imaging and Integrated Media (AIIM – Aurora, Ontario) partners with Ricoh Canada to deliver a vast suite of new services to the marketplace in record time – including unprecedented cost reductions for its customers. With the installation of the very first Ricoh Pro VC70000 High Speed Colour Inkjet Printer in Canada, AIIM now has … Read more →

Ten big branding mistakes you might be making

A well-crafted and well-executed brand strategy can cut through the noise of competing messages, articulate your promises to customers, set you apart from your competition, and establish yourself as a leader in your space. However, I see companies make the same mistakes over and over again when it comes to branding. Do you recognize yourself … Read more →