Editor’s corner – July 2017

PRINT 17 (Chicago, Sept. 10-14), the SGIA Expo (New Orleans, Oct. 10-12), and April’s Graphics Canada tradeshow undoubtedly represent three of our industry’s most important events in 2017. That being said, we often forget about other regional and local events that fly under the radar. For those who attend and organize these events, they’re just … Read more →

Standards and customer service

In this issue we focus on standards. Jason Lisi explains the importance of standards in our industry to deliver what the customer needs. Sometimes businesses shy away from standards for fear of drowning in process. More and more however, clients are requesting that print providers be certified. This begs the question – do you wait … Read more →

View from the publisher – July/August 2017

We are living in interesting times. Witness the Brexit vote in Great Britain, the political instability and hateful political rhetoric in the United States, the possibility of escalating conflict in the Korean peninsula, the anti-Putin protests across Russia, and on and on and on. Sometimes, it seems that this chaos is also occurring in our … Read more →

The characteristics of wide format printing

Wide format printers have evolved significantly in the past few years and are a big investment for any type of company. Depending on the size and technology, these printers can have a very hefty price tag, so understanding the main characteristics and different available options is crucial before making a purchase. First, it’s important to … Read more →

Interpack 2017 snapshot

This May we had the opportunity to attend Interpack in Düsseldorf, Germany. The show is a drupa equivalent for packagers and converters. The scale and range was unbelievable. There were 17 halls full of technology and materials—several halls were dedicated to chocolate and candy alone! The trade show, which ran from May 4th to the … Read more →

Offset printing update

Sometimes, as the old expression goes, we can’t see the forest for the trees. You can apply this to our current digital versus offset industry landscape. For example, though digital is exciting, growing and presenting us with some amazing options in terms of packaging, short runs and finishing, offset still rules – by a long … Read more →

Distill and visualize: the value of infographics

Remember when facts and statistics were simply presented as Excel-style graphs? They were a feature to catch the reader’s eye and distill the important information jammed into articles or textbooks. In recent years, these “boring” charts have been replaced with eye-catching infographics; the combination of data with stylish graphic design to present an appealing, digestible … Read more →

How to make your marketing ‘pop!’

In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in … Read more →

Printers who inspire

If you believe the famous quote from Chinese philosopher and founder of Taoism Lao-Tsé that  “The journey of a thousand miles begins with a single step,” then Ashraf Jaffer’s journey from the Congo to Canada is far from over. His remarkable success story is both compelling and at the same time, uplifting. Ashraf Jaffer, the owner … Read more →