Case in point: The resurgence of script lettering

Script lettering has seen a major resurgence in recent years. Hand lettering classes are selling out. There are nearly 6,500 script fonts available on the free font site, dafont.com. Calligrapher and script-lettering guru, Seb Lester (@seblester), has over half a million followers on Instagram. So what does all of this mean? Calligraphy is cool, people! … Read more →

What to expect from the new Liberal government

The people of Canada have spoken. The Liberals, after a brilliantly run campaign, have been awarded a majority government, just four years after being relegated being to the third place party. So, what changes with respect to existing government programs that support business growth are we likely to see, and what new programming directions are … Read more →

The Uber consumer

We all know that marketers are creative. It’s a part of our DNA. To compete today, marketers cannot just be creative in our brand development and marketing strategies; we have to be creative in business development as well. Consumers are changing. Millennials now make up the largest generation in the workforce. The number of Gen … Read more →

Premiere of CAMP Marketing Awards a resounding success

The Canadian Association of Marketing Professionals (CAMP), held its inaugural awards night October 27 at the Liberty Grand Entertainment Complex in Toronto. Thirty three finalists in ten separate categories competed and included creative/advertising agencies, inhouse marketing teams, entrepreneurs, ‘solopreneurs’ and others. Maliaka Bryce, a 14-year PR veteran, actress, comedian and producer, was Master of Ceremonies … Read more →

3D printings trajectory

Many believe 3D printing is a new breakthrough in technology. With the rise of consumer plastic extrusion (i.e. fused-deposition modelling or FDM) 3D printers, many see the exploding popularity of FDM machines as the birth of 3D printing technologies. In reality, 3D printing has been around for over 30 years, and despite the ubiquitous and … Read more →

Is your website costing you business?

The first website built was at CERN within the border of France, and was put online on 6 August 1991. Info.cern.ch was the address of the world’s first-ever website and web server, running on a NeXT computer at CERN. Today, there are nearly 4.8 billion pages on the world wide web. Suffice it to say … Read more →

View from the publisher – November 2015

Wow! What an election sweep for the federal Liberals! Canadians from coast to coast have spoken in a very loud voice. Now everyone seems to be waiting to see if Justin Trudeau’s Liberal majority can keep its promises. This includes our own columnist Elliot Schiller, who will tell you what you might expect and examine … Read more →

Sale! Sale! Sale!

Anyone out there obsessing over Black Friday? As far as I know this Boxing Day rival is fairly new north of the border. Statistically it’s very profitable for retailers, though not as important as that last holiday rush. Most printing establishments don’t operate with retail storefronts so why am I going on about this? Many … Read more →

IT considerations

As more and more printers branch out to become cross-media marketing hubs for their clients, their IT departments must evolve to take on the increasingly complex demands of Internet services. Likewise, as printers strive to bridge gaps between their front end and production workflows, mixing new and old technologies never fails to cause headaches. In … Read more →

Stay curious

Lately I’ve been thinking about the role of a traditional printer in the development of new processes and technologies. For example, I’m curious to know how all of you feel about the 3D printing revolution. Is it the place of traditional printers or is it the stuff of something else? We know that there are … Read more →

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