Ten big branding mistakes you might be making

A well-crafted and well-executed brand strategy can cut through the noise of competing messages, articulate your promises to customers, set you apart from your competition, and establish yourself as a leader in your space. However, I see companies make the same mistakes over and over again when it comes to branding. Do you recognize yourself … Read more →

Chasing profitability in 2020

Chasing profitability in 2020

Financial experts are ‘cautiously optimistic’ as we explore predictions and issues that will affect your business decisions Deloitte’s economic indicators for 2020 and the Royal Bank’s Economic and Financial Market report, reveal a cautiously optimistic economic outlook for 2020 that will set the stage for continued yet moderate growth. Both agree, however, that the Canadian … Read more →

This is not your parents’ direct mail

This is not your parents’ direct mail

How a new fascination with an “old” channel is driving a resurgence in print Overflowing inboxes and a barrage of pop-ups have decreased our attention spans and caused ‘inbox triage strategies’ that delete messages literally in the blink of an eye. Printed direct mail, on the other hand, makes you at least pause while you … Read more →

Five resolutions for printers in 2020

Five resolutions for printers in 2020

Commit to self-improvement by reading a book a month. Former U.S. President Harry Truman once said, “Not all readers are leaders, but all leaders are readers.” Of all the paths to self-improvement, none is as easy and inexpensive than reading a good business book. You’ll easily get through most books in a month if you … Read more →

2019: Year in review

From new tradeshows to new technologies, from new installations to new partnerships, here’s my annual look at what I believe are the top stories of 2019. Do you agree? My apologies to those deserving news items (including ones from December that occurred after our press deadline) that I was forced to omit. Story of the … Read more →