Wide-format market trends

The future remains bright as advances in equipment, media and inks spur growth in numerous new applications Today, the term wide-format seems to have evolved into almost a cliché, referring to any printing beyond the largest standard tabloid format of 11″ x 17.” But what exactly is wide-format printing? Also known as large-format printing—whether sheetfed … Read more →

Is there a profitable future for small and medium-sized printers?

 Here’s how The Paper Express Shoppe is making sure the answer remains “Yes” There’s no question that the print industry has changed in recent years, and printing customer demands are still changing. Tighter print marketing budgets, a push towards paperless billing and paperless transactions, and the incessant need for personalized print material to compete with … Read more →

More great local events on the horizon

There’s a lot going on this month, especially locally. For example, Insource will hold its 2018 “Insource Expo” May 9 and 10 at its Markham, Ontario, headquarters, featuring hands-on demos and equipment specials. Guest speaker Richard Stavis of Riso USA will discuss Changing the Culture of Printing. The DIA’s Smart Print Shop session will be … Read more →

Unboxing your way to print profitability

Turning printing into a sensory experience can lead to more sales How many times have you heard the expression, “You never get a second chance to make a first impression?” I know. It sounds cliché, but it’s true. When you see something that captures your attention, you’re more likely to engage with it, remember it, … Read more →

Content drives successful automated marketing

Three strategies to build relevancy and trust  An automated marketing campaign is your chance to feed your customers and prospects the information you want them to receive about your business, when you want them to have it. A well-planned and executed automated campaign is a powerful tool for your printing company, as it gets your … Read more →

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