Ten big branding mistakes you might be making

A well-crafted and well-executed brand strategy can cut through the noise of competing messages, articulate your promises to customers, set you apart from your competition, and establish yourself as a leader in your space. However, I see companies make the same mistakes over and over again when it comes to branding. Do you recognize yourself … Read more →

The Best of Bindery – Part 9: Pinhole perforating

Pinhole perforating is one of the most overlooked, yet simple, ways of professional finishing. In pinhole perforating, round “holes” of paper are actually removed. Some of the most common applications include postage stamps, coupons, wraps, tear-off panels, corner tears and more. Pinhole perforating can be done in parallel or at right angles on stock weights … Read more →

Five ways Delphax Solutions can make your inkjet business more productive and profitable

In the ever-changing landscape of commercial printing, many of us have lived through a number of important and disruptive technological evolutions. Not so long ago, the migration from offset to digital was all the rage. More recently, everyone is talking about the migration from toner-based digital to inkjet. Here are a few insights from Delphax … Read more →

Organizations, OEMs and educational institutions step up to industry recruitment

Both here and south of the border, recruiting top talent will be one of the biggest future challenges for our industry. Thankfully, our industry organizations, original equipment manufacturers (OEMs) and educational institutions are continuing to be proactive. In September, we reported that Canadian Print Scholarships awarded 68 new and returning students at five schools across … Read more →

A New Era Begins

I would like to thank our gracious sponsors for their support in creating Graphic Arts Wide Format Guide 2019/20. The Wide Format Guide was mailed with the October issue of Graphic Arts, and is a special resource to help printers across Canada explore Wide Format technologies and all the possibilities that can be taken advantage … Read more →

Best of Bindery Series – No die cutting or glue necessary here!

Part 8 : Examples of folders that can be created automatically, without die-cutting or gluing! As we mentioned in the past several columns, automated folding technology today has reached unprecedented levels of sophistication. Automation has also resulted in significantly reduced costs – especially for longer runs. The folded samples I selected below can be done … Read more →

Embrace data to entice a new generation of print buyers

Flat design illustration concepts for creative process, big data filter, data tunnel,

Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →