Growing your markets: Monetizing the long tail

Are you shifting to discount pricing to maintain revenue levels? Please STOP! That’s a tell-tale sign you may be in a saturated market space. In saturated markets, customers readily find more than sufficient replacement products to satisfy their needs. In a saturated market, experts advise that to achieve new growth, one must develop new products, … Read more →

Best of Bindery Series Part 7: Automated die cutting with an extensive amount of hand folding  

  As we mentioned last month, automated folding technology today has reached unprecedented levels of sophistication. Automation has also resulted in significantly reduced costs – especially for longer runs. The die-cut, folded samples I selected below also require an extensive amount of skilled hand-folding as the final step. However, the final result will prove to … Read more →

4OVER Canada reinvents itself

The trade printer’s new client-centered approach includes convenient access to staff, a welcoming reception area, and more rollouts of value-added print products. How often has this happened to you? You process an order through a trade printer’s online portal – but when you want to check on its progress, it’s almost impossible to talk directly … Read more →

Fall is show time – and we’ll see you every one

We’ll be attending and covering three of the most important annual industry tradeshows this month and next. Sign Expo Canada, the Sign Association of Canada’s popular national event that showcases the latest the Canadian sign industry has to offer, will take place Sept. 20-21 at the International Centre in Mississauga, Ontario. This event provides opportunities … Read more →

Printing United Preview

One of our industry’s most anticipated, disruptive and opportunity-filled tradeshows debuts next month in Dallas    The Kay Bailey Hutchison Convention Center in Dallas, Texas will host what’s anticipated to be an entirely new tradeshow experience from Oct. 23 to 25, 2019. Sold out as of August 15, Printing United was built on the successful foundation … Read more →

Sales hunters are shifting from legacy cold-calling tactics to new ice-breaking engagements

One of the biggest challenges facing today’s print marketers is how to deliver the right customer experience at the right time – and determine exactly when that is throughout the buyer journey. On July 3rd, Dave Rosendahl, President and co-founder of MindFire, shared a post titled: Apple is Building an iPhone Feature That Could Destroy … Read more →

Update on Canada Job Grants

Are you implementing a new computer software system, upgrading equipment or adding machinery to provide new capabilities? If these, or any other skills-upgrading training is in your future, there may be funding available through the Canada Jobs Grants program. The Ministry of Employment and Social Development Canada (ESDC), through the provincial and territorial governments, provides … Read more →

Does NLP give you a sales advantage?

Neuro Linguistic Programming (or NLP)

In the 1980s to the early 1990s, NLP (Neuro-Linguistic Programming) was all the rage. Invented by Richard Bandler and John Grinder in California in the 1970s, it was another method in the ever-expanding approaches to psychotherapy, and still is. At its core, there are five levels of communication: verbal, physical, auditory, emotional and energetic. Most … Read more →

Five profitable niches for your wide-format printer

Tariff trade wars and trade relations with the U.S. have created some uncertainties within the Canadian marketplace, yet it has not impacted the Canadian economy as one may have expected. According to an RBC Economic Outlook Report, consumer spending and business investment remains optimistic. Despite a cautious spending environment in Canada, when it comes to … Read more →