In recognition of its Augmented Reality (AR) Accent TV Campaign for International Paper, Rockford, Illinois-based creative agency Trekk has won a Platinum Muse Creative Award in the Experiential & Immersive category. To help launch the new look and feel that Trekk designed for International Paper’s Accent Opaque paper line, the agency created an AR “traffic … Read more →
A comprehensive new research study from Informs, due to be released later this month, will identify challenges for current measurement practices for online advertising, while calling for better ways to address so-called “unobservable” factors. The key takeaway, according to its authors, is that current “observational” approaches to digital advertising measurement may not be as effective … Read more →
Drytac (Bristol, UK), an international manufacturer of self-adhesive materials for the print, label and industrial markets, is preparing to open a fully interactive training centre in Fishponds, Bristol called the the Drytac Academy. Gareth Newman has been appointed Academy Manager and, supported by Drytac’s Global Product Manager Shaun Holdom, is developing an extensive curriculum of … Read more →
Infigo Software (Crawley, England) has been named as a technology partner of UK-based docs24, giving businesses a global web-to-print and brand management service. Docs24’s solution is an agile content and brand management platform that allows staff to edit, order and distribute marketing collateral with ease. It cuts production and design costs, reduces order and delivery times, and enables brand consistency … Read more →
Did you know that a signature colour can increase brand recognition by 80%? Or that 33% of the top 100 brands use blue in their logo? Or that 90% of all purchasing decisions are made subconsciously based upon emotional responses often triggered by colour? Custom Logo Cases (www.customlogocases.ca) has authored a timely and comprehensive feature … Read more →
Here, Chris Hickman, Founder and CEO at Adficient, and Founder of GetBackonGoogle.com (a platform that helps businesses and websites suspended in Adwords to get back onto Google), outlines how to combine UX (User Experience) and SEO (Search Engine Optimization) without adversely affecting your current Google rankings. Hickman has 15 years’ experience in search-engine marketing and … Read more →
Quark Software has released a 50-page 2018/2019 Sales Enablement Trends Report, which details data gathered from a survey of 257 sales enablement, sales operations, sales, and marketing professionals. The new report provides insights into how organizations currently manage their sales content, expected sales enablement budgets in the next 12 months, trends in sales enablement adoption, … Read more →
On Tuesday, September 25 from 11 a.m. to noon, Eastern Standard Time, XMPie will be hosting a webinar titled A Peek Inside the Retail Marketing Innovation Lab. During the webinar, attendees will discover a few of the visionary retail-oriented projects being developed by the Palo Alto Research Center (PARC), Xerox and XMPie. The webinar will … Read more →
Keypoint Intelligence–InfoTrends has launched a study designed to explore mail habits and preferences for the largest generation in the world. Much has been reported about the Millennial generation (born between 1982 and 2000) and its obsession with digital communications and screen time. While this obsession may be accurate, what does it really mean for print? … Read more →
Quadient (formerly GMC Software) recently announced the results of a global study it commissioned from MyCustomer titled Customer Journey Mapping Research Report 2018. The study examines maturity and best practices in the process of delivering an exceptional customer experience. Customer Journey mapping (CJM) enables printers, companies and organizations to better understand and visualize customer interactions … Read more →
Here, Rae Steinbach, Freelance Editor for Taktical Digital (https://taktical.co/) headquartered in New York City, explores successful content strategies that drive increased audience engagement and excitement. Steinbach is a graduate of Tufts University with a combined International Relations and Chinese Degree. After spending time living and working abroad in China, she returned to NYC to pursue … Read more →
The upturn is continuing in the commercial printing industry in the U.S. with sales, pricing power and confidence all rising gradually in the first quarter of 2018, reports Idealliance Chief Economist Andrew Paparozzi in the Spring 2018 issue of its State of the Industry Update Newsletter. The annual report and periodic updates are sponsored by … Read more →