Here, Lindsay Pedersen, branding expert, strategist and best-selling author of Forging an Ironclad Brand, explores some of the frequent mistakes made by companies today when it comes to marketing and branding. For more information please visit https://www.ironcladbrandstrategy.com/. A well-crafted and well-executed brand strategy can cut through the noise of competing messages, articulate your promises to … Read more →
Have you ever had moments when everything that needs to get done swirls around in your head and makes you feel like Dorothy in The Wizard of Oz? You realize you have so much to get done – but you have absolutely no idea where to start! In an Express Employment Professionals survey of more … Read more →
Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →
In this feature, Brampton-Ontario-based liquid paper explores how to boost your brand by utilizing custom boxes and personalized smart packaging solutions. The company produces high-quality custom boxes of any shape and size that can accommodate virtually any product. Packaging boxes represent a key element of any supply chain. They not only facilitate the delivery of … Read more →
In recognition of its Augmented Reality (AR) Accent TV Campaign for International Paper, Rockford, Illinois-based creative agency Trekk has won a Platinum Muse Creative Award in the Experiential & Immersive category. To help launch the new look and feel that Trekk designed for International Paper’s Accent Opaque paper line, the agency created an AR “traffic … Read more →
A comprehensive new research study from Informs, due to be released later this month, will identify challenges for current measurement practices for online advertising, while calling for better ways to address so-called “unobservable” factors. The key takeaway, according to its authors, is that current “observational” approaches to digital advertising measurement may not be as effective … Read more →
Drytac (Bristol, UK), an international manufacturer of self-adhesive materials for the print, label and industrial markets, is preparing to open a fully interactive training centre in Fishponds, Bristol called the the Drytac Academy. Gareth Newman has been appointed Academy Manager and, supported by Drytac’s Global Product Manager Shaun Holdom, is developing an extensive curriculum of … Read more →
Infigo Software (Crawley, England) has been named as a technology partner of UK-based docs24, giving businesses a global web-to-print and brand management service. Docs24’s solution is an agile content and brand management platform that allows staff to edit, order and distribute marketing collateral with ease. It cuts production and design costs, reduces order and delivery times, and enables brand consistency … Read more →
Did you know that a signature colour can increase brand recognition by 80%? Or that 33% of the top 100 brands use blue in their logo? Or that 90% of all purchasing decisions are made subconsciously based upon emotional responses often triggered by colour? Custom Logo Cases (www.customlogocases.ca) has authored a timely and comprehensive feature … Read more →
Here, Chris Hickman, Founder and CEO at Adficient, and Founder of GetBackonGoogle.com (a platform that helps businesses and websites suspended in Adwords to get back onto Google), outlines how to combine UX (User Experience) and SEO (Search Engine Optimization) without adversely affecting your current Google rankings. Hickman has 15 years’ experience in search-engine marketing and … Read more →
Quark Software has released a 50-page 2018/2019 Sales Enablement Trends Report, which details data gathered from a survey of 257 sales enablement, sales operations, sales, and marketing professionals. The new report provides insights into how organizations currently manage their sales content, expected sales enablement budgets in the next 12 months, trends in sales enablement adoption, … Read more →
On Tuesday, September 25 from 11 a.m. to noon, Eastern Standard Time, XMPie will be hosting a webinar titled A Peek Inside the Retail Marketing Innovation Lab. During the webinar, attendees will discover a few of the visionary retail-oriented projects being developed by the Palo Alto Research Center (PARC), Xerox and XMPie. The webinar will … Read more →