Manroland Sheetfed and My Press Needs sign new sales and marketing partnership

My Press Needs (MPN) and Manroland Sheetfed North America have announced a new sales and marketing partnership. Effective immediately, Manroland Sheetfed North America will represent MPN’s Crest Clamshell product line throughout the United States, Canada and Mexico, with exclusivity in the packaging, corrugated, publishing, commercial printing, point-of-purchase display and retail graphics markets. Sean Springett, Manroland … Read more →

99designs survey reveals the pandemic’s impact on creativity, productivity and careers

99designs (with headquarters in Melbourne, Australia, and offices in Oakland, California and Berlin, Germany) is a global creative platform where graphic designers and clients work together to create the designs they love. It recently solicited 772 responses from marketing professionals collected online (via market research platform Corus) during August of 2020. Responses were collected from … Read more →

CHILI publisher Online SaaS editing solution released

Belgium-based CHILI publish, creator of market-leading software for smart artwork and marketing materials’ creation, has released CHILI publisher Online. “The world’s most technologically advanced, feature-rich, online document editor is now available as a service,” the company said. CHILI publisher Online was developed in partnership with Microsoft Azure to supply service providers with the cloud-collaborative technology … Read more →

Ten proven strategies for building a successful online portfolio

As Co-Founder of Portfoliobox, Hamid Abouei leads business development for a CMS and website development platform that helps photographers, illustrators, designers and other creative professionals make unique and engaging portfolios. He’s passionate about all things technology and spends the bulk of his spare time programming – which he started learning at just 10 years old. … Read more →

SinaLite introduces social-distancing floor graphics and health and hygiene decals

Canadian Trade-printing leader SinaLite (Markham, Ontario) has introduced two new products to help commercial printers and their clients “flatten the curve” of the COVID-19 outbreak. Both products come with pre-designed artwork to make the ordering process faster and easier. Clients don’t need to upload a file – they simply choose their designs. Launched in early … Read more →

Ten big branding mistakes you might be making

Here, Lindsay Pedersen, branding expert, strategist and best-selling author of Forging an Ironclad Brand, explores some of the frequent mistakes made by companies today when it comes to marketing and branding. For more information please visit https://www.ironcladbrandstrategy.com/. A well-crafted and well-executed brand strategy can cut through the noise of competing messages, articulate your promises to … Read more →

Embrace data to entice a new generation of print buyers

Flat design illustration concepts for creative process, big data filter, data tunnel,

Whether your CRM (customer relationship management) is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM is home to your customer’s sales journey – before, during and after the sale. It’s where marketing extracts the data necessary for lead-generating and brand-building campaigns, and … Read more →

Marketing and strengthening your brand through packaging

In this feature, Brampton-Ontario-based liquid paper explores how to boost your brand by utilizing custom boxes and personalized smart packaging solutions. The company produces high-quality custom boxes of any shape and size that can accommodate virtually any product. Packaging boxes represent a key element of any supply chain. They not only facilitate the delivery of … Read more →

Trekk earns Platinum Muse Creative Award for its International Paper Interactive Marketing Campaign

In recognition of its Augmented Reality (AR) Accent TV Campaign for International Paper, Rockford, Illinois-based creative agency Trekk has won a Platinum Muse Creative Award in the Experiential & Immersive category. To help launch the new look and feel that Trekk designed for International Paper’s Accent Opaque paper line, the agency created an AR “traffic … Read more →

New study carefully explores the challenges and current concepts in measuring the success of online advertising

A comprehensive new research study from Informs, due to be released later this month, will identify challenges for current measurement practices for online advertising, while calling for better ways to address so-called “unobservable” factors. The key takeaway, according to its authors, is that current “observational” approaches to digital advertising measurement may not be as effective … Read more →

Drytac appoints Newman to lead new Drytac Academy

Drytac (Bristol, UK), an international manufacturer of self-adhesive materials for the print, label and industrial markets, is preparing to open a fully interactive training centre in Fishponds, Bristol called the the Drytac Academy. Gareth Newman has been appointed Academy Manager and, supported by Drytac’s Global Product Manager Shaun Holdom, is developing an extensive curriculum of … Read more →