How to combine UX and SEO without hurting your Google rankings

Here, Chris Hickman, Founder and CEO at Adficient, and Founder of GetBackonGoogle.com (a platform that helps businesses and websites suspended in Adwords to get back onto Google), outlines how to combine UX (User Experience) and SEO (Search Engine Optimization) without adversely affecting your current Google rankings. Hickman has 15 years’ experience in search-engine marketing and … Read more →

Quark releases 2018/2019 Sales Enablement Trends Report

Quark Software has released a 50-page 2018/2019 Sales Enablement Trends Report, which details data gathered from a survey of 257 sales enablement, sales operations, sales, and marketing professionals. The new report provides insights into how organizations currently manage their sales content, expected sales enablement budgets in the next 12 months, trends in sales enablement adoption, … Read more →

XMPie to hold September 25 webinar – A Peek Inside the Retail Marketing Innovation Lab

On Tuesday, September 25 from 11 a.m. to noon, Eastern Standard Time, XMPie will be hosting a webinar titled A Peek Inside the Retail Marketing Innovation Lab. During the webinar, attendees will discover a few of the visionary retail-oriented projects being developed by the Palo Alto Research Center (PARC), Xerox and XMPie. The webinar will … Read more →

New Keypoint Intelligence–InfoTrends study dispels myths about Millennials and direct mail

Keypoint Intelligence–InfoTrends has launched a study designed to explore mail habits and preferences for the largest generation in the world. Much has been reported about the Millennial generation (born between 1982 and 2000) and its obsession with digital communications and screen time. While this obsession may be accurate, what does it really mean for print? … Read more →

How implementing Customer Journey Mapping can significantly increase customer satisfaction

Quadient (formerly GMC Software) recently announced the results of a global study it commissioned from MyCustomer titled Customer Journey Mapping Research Report 2018. The study examines maturity and best practices in the process of delivering an exceptional customer experience. Customer Journey mapping (CJM) enables printers, companies and organizations to better understand and visualize customer interactions … Read more →

Choosing the best types of content to build into your marketing initiatives

Rae Steinbach.

Here, Rae Steinbach, Freelance Editor for Taktical Digital (https://taktical.co/) headquartered in New York City, explores successful content strategies that drive increased audience engagement and excitement. Steinbach is a graduate of Tufts University with a combined International Relations and Chinese Degree. After spending time living and working abroad in China, she returned to NYC to pursue … Read more →

Alice Receptionist now available in Canada through Konica Minolta

WinTech, a U.S.-based privately-held technology company, has announced that it will partner with Konica Minolta Canada to offer the Alice Receptionist to Canadian businesses. The technology offers companies another option from the traditional office environment by enhancing the overall visitor experience. Alice Receptionist is “a new solution for today’s workplace environment that allows companies to … Read more →

Konica Minolta debuts all-encompassing marketing planning and analytics platform

Konica Minolta Business Solutions U.S.A. has launched a marketing planning and analytics platform that brings disparate marketing plans together, and allows multiple users to easily collaborate in developing and maintaining plans – complete with advanced analytics. Traditionally, a marketing campaign plan is laid out in spreadsheets or budgeting software, which creates difficulties in determining costs … Read more →

LinkedIn launches Video for Sponsored Content and Company Pages to better engage audiences

According to a recent internal LinkedIn study, over 46% of B2B (Business-To-Business) advertisers surveyed said that finding a quality environment in which to reach target audiences when running their video campaigns on other platforms was a major challenge. Based on this and other feedback, LinkedIn has announced two major updates that let users utilize sight, … Read more →

Curveball Printed Media launches WiFi-enabled Video Brochures

U.K.-based print specialist Curveball Printed Media has announced the launch of its first WiFi-enabled video brochures with Android Operating System and touchscreen user interface. “The second generation of video brochures has arrived. Our customers can now update brochures already in the hands of their customers by uploading content over the Internet using a desktop app,” … Read more →

MindFire to offer its marketing platform to Canon customers

Dave Rosendahl.

MindFire, a leader in developing and delivering innovative software and services within the Marketing Automation market, has entered into a reseller agreement with Canon Solutions America, a provider of industry-leading enterprise, production and large-format printing solutions. Under the terms of the agreement, Canon Solutions America will offer MindFire’s cloud-based marketing platform, MindFire Studio, to help … Read more →

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