Printed direct and transactional mail for B2B and B2C marketing continues to rise: Bakergoodchild

Birmingham, UK-based direct-mail fulfillment and print management services provider Bakergoodchild, has revealed that printed direct mail and transactional mail for both B2B and B2C marketing purposes, continues to be on the increase in part due to their ability to achieve the best results and impact. According to Bakergoodchild, the two elements work together and can … Read more →

How businesses can influence buying decisions using comprehensive visual communications

Here, Drue Townsend, Senior Vice President of Marketing at Fastsigns International, briefly reminds us about the impact of visual graphics in influencing consumers’ buying decisions – especially at this time of year.  A key need for businesses during the holiday selling season is getting their message out. So it’s important to have a visual communications … Read more →

Lewellen is new Marketing Coordinator at Mutoh

Mutoh America (Phoenix, Arizona), a leading manufacturer of wide-format printers and cutters, has welcomed Andrew Lewellen as its MarCom and Promotions Administrator. Lewellen’s experience with social media, customer service and technology, makes him the perfect fit for the position, said the OEM. Working under the guidance of David Conrad, Director of Sales and Marketing, Lewellen’s … Read more →

Pixartprinting to donate thousands of printed notebooks to Cradles to Crayons Boston

It’s an accepted fact that when a marketing program is at its very best, it will also involve altruism – in this case, helping your local community. Pixartprinting, a Boston-based online printer that caters specifically to creative professionals (from graphic designers to small businesses and marketers), has announced a significant notebook donation to Cradles to … Read more →

The CMO Team and Foldfactory join forces to co-sponsor NA print industry executive marketing study

The CMO Team (Marietta, Georgia), a print industry thought leadership and marketing strategy company, and Foldfactory (Chanhassen, Minnesota), an innovator in folded formats for direct mail and marketing, have teamed up to co-sponsor a leading-edge North Amercian print industry executive research study. “To keep pace with the market, customer demands and growing trends, print companies … Read more →

LinkedIn announces Audience Network

LinkedIn’s Audience Network is a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing sponsored content on high quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn news feed and increase their ROI and marketing footprint. The LinkedIn Audience … Read more →

XMPie unveils Omnichannel A/B

XMPie will showcase its new Omnichannel A/B capability of its leading Circle SaaS technology at the Print 17 tradeshow in Chicago September 10-14. “With Omnichannel A/B, XMPie took the best-practice methodology of A/B Testing and applied it to integrated multichannel communications to maximize response rates and increase campaign ROI,” said the company. XMPie’s Omnichannel A/B uses … Read more →

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