Keypoint Intelligence–InfoTrends has launched a study designed to explore mail habits and preferences for the largest generation in the world. Much has been reported about the Millennial generation (born between 1982 and 2000) and its obsession with digital communications and screen time. While this obsession may be accurate, what does it really mean for print? … Read more →
Quadient (formerly GMC Software) recently announced the results of a global study it commissioned from MyCustomer titled Customer Journey Mapping Research Report 2018. The study examines maturity and best practices in the process of delivering an exceptional customer experience. Customer Journey mapping (CJM) enables printers, companies and organizations to better understand and visualize customer interactions … Read more →
Here, Rae Steinbach, Freelance Editor for Taktical Digital (https://taktical.co/) headquartered in New York City, explores successful content strategies that drive increased audience engagement and excitement. Steinbach is a graduate of Tufts University with a combined International Relations and Chinese Degree. After spending time living and working abroad in China, she returned to NYC to pursue … Read more →
The upturn is continuing in the commercial printing industry in the U.S. with sales, pricing power and confidence all rising gradually in the first quarter of 2018, reports Idealliance Chief Economist Andrew Paparozzi in the Spring 2018 issue of its State of the Industry Update Newsletter. The annual report and periodic updates are sponsored by … Read more →
WinTech, a U.S.-based privately-held technology company, has announced that it will partner with Konica Minolta Canada to offer the Alice Receptionist to Canadian businesses. The technology offers companies another option from the traditional office environment by enhancing the overall visitor experience. Alice Receptionist is “a new solution for today’s workplace environment that allows companies to … Read more →
Konica Minolta Business Solutions U.S.A. has launched a marketing planning and analytics platform that brings disparate marketing plans together, and allows multiple users to easily collaborate in developing and maintaining plans – complete with advanced analytics. Traditionally, a marketing campaign plan is laid out in spreadsheets or budgeting software, which creates difficulties in determining costs … Read more →
According to a recent internal LinkedIn study, over 46% of B2B (Business-To-Business) advertisers surveyed said that finding a quality environment in which to reach target audiences when running their video campaigns on other platforms was a major challenge. Based on this and other feedback, LinkedIn has announced two major updates that let users utilize sight, … Read more →
U.K.-based print specialist Curveball Printed Media has announced the launch of its first WiFi-enabled video brochures with Android Operating System and touchscreen user interface. “The second generation of video brochures has arrived. Our customers can now update brochures already in the hands of their customers by uploading content over the Internet using a desktop app,” … Read more →
MindFire, a leader in developing and delivering innovative software and services within the Marketing Automation market, has entered into a reseller agreement with Canon Solutions America, a provider of industry-leading enterprise, production and large-format printing solutions. Under the terms of the agreement, Canon Solutions America will offer MindFire’s cloud-based marketing platform, MindFire Studio, to help … Read more →
With several printing industry trade shows and closely related events on the horizon in 2018, writer and marketing expert Cass McGee explores the do’s and don’t’s for exhibitors as they try to attract the maximum number of prospective clients to their booths. Trade shows are launch pads for major businesses and vendors. Be it a … Read more →
Minuteman Press International (Farmingdale, New York) a leading design, marketing and printing franchise, has launched its new marketing campaign, We Are The Modern Printing Industry, designed to raise awareness about how it’s embraced the advancements in print technology “in order to print on more products than ever before.” The marketing campaign also speaks to the … Read more →
Ricoh has unveiled new features for its Clickable Paper, characterizing the upgrades as “the latest strategic investment for the future of print and augmented reality (AR) applications.” Clickable Paper leverages Ricoh Visual Search image recognition technology to enable communications to reach beyond the printed page – by linking printed materials to rich, online media sources such … Read more →