Here, Rae Steinbach, Freelance Editor for Taktical Digital (https://taktical.co/) headquartered in New York City, explores successful content strategies that drive increased audience engagement and excitement. Steinbach is a graduate of Tufts University with a combined International Relations and Chinese Degree. After spending time living and working abroad in China, she returned to NYC to pursue … Read more →
The upturn is continuing in the commercial printing industry in the U.S. with sales, pricing power and confidence all rising gradually in the first quarter of 2018, reports Idealliance Chief Economist Andrew Paparozzi in the Spring 2018 issue of its State of the Industry Update Newsletter. The annual report and periodic updates are sponsored by … Read more →
WinTech, a U.S.-based privately-held technology company, has announced that it will partner with Konica Minolta Canada to offer the Alice Receptionist to Canadian businesses. The technology offers companies another option from the traditional office environment by enhancing the overall visitor experience. Alice Receptionist is “a new solution for today’s workplace environment that allows companies to … Read more →
Konica Minolta Business Solutions U.S.A. has launched a marketing planning and analytics platform that brings disparate marketing plans together, and allows multiple users to easily collaborate in developing and maintaining plans – complete with advanced analytics. Traditionally, a marketing campaign plan is laid out in spreadsheets or budgeting software, which creates difficulties in determining costs … Read more →
According to a recent internal LinkedIn study, over 46% of B2B (Business-To-Business) advertisers surveyed said that finding a quality environment in which to reach target audiences when running their video campaigns on other platforms was a major challenge. Based on this and other feedback, LinkedIn has announced two major updates that let users utilize sight, … Read more →
U.K.-based print specialist Curveball Printed Media has announced the launch of its first WiFi-enabled video brochures with Android Operating System and touchscreen user interface. “The second generation of video brochures has arrived. Our customers can now update brochures already in the hands of their customers by uploading content over the Internet using a desktop app,” … Read more →
MindFire, a leader in developing and delivering innovative software and services within the Marketing Automation market, has entered into a reseller agreement with Canon Solutions America, a provider of industry-leading enterprise, production and large-format printing solutions. Under the terms of the agreement, Canon Solutions America will offer MindFire’s cloud-based marketing platform, MindFire Studio, to help … Read more →
With several printing industry trade shows and closely related events on the horizon in 2018, writer and marketing expert Cass McGee explores the do’s and don’t’s for exhibitors as they try to attract the maximum number of prospective clients to their booths. Trade shows are launch pads for major businesses and vendors. Be it a … Read more →
Minuteman Press International (Farmingdale, New York) a leading design, marketing and printing franchise, has launched its new marketing campaign, We Are The Modern Printing Industry, designed to raise awareness about how it’s embraced the advancements in print technology “in order to print on more products than ever before.” The marketing campaign also speaks to the … Read more →
Ricoh has unveiled new features for its Clickable Paper, characterizing the upgrades as “the latest strategic investment for the future of print and augmented reality (AR) applications.” Clickable Paper leverages Ricoh Visual Search image recognition technology to enable communications to reach beyond the printed page – by linking printed materials to rich, online media sources such … Read more →
Jeff Greene has been CEO of New-York-based Announcement Converters for 15 years. The company was founded in 1972 in Hialeah, Florida as a division of American Business Card, a large trade themographer located in New York City which began operating in 1924. During that time he’s headed the company’s expansion into an international supplier of … Read more →
A recent Adobe survey of U.S. consumers revealed that people spend on average 7.8 hours per day engaging with digital content – a figure that jumps to 11.1 hours per day among teenagers. Brands must produce, execute and iterate compelling content at ever-increasing velocity to engage with consumers, which is not an easy feat, said … Read more →