Five tips for successful distributor partnerships

Jeff Greene has been CEO of New-York-based Announcement Converters for 15 years. The company was founded in 1972 in Hialeah, Florida as a division of American Business Card, a large trade themographer located in New York City which began operating in 1924. During that time he’s headed the company’s expansion into an international supplier of … Read more →

Keypoint Intelligence – InfoTrends explores potential of personalized video in customer communications

As customer communications simultaneously expands into new digital channels and becomes more personalized, Keypoint Intelligence – InfoTrends has embarked on a dedicated global study into consumer interest in receiving personalized videos. The new study encompasses consumer insights from the United States, Australia and the United Kingdom. “Personalized videos, or video messages enriched with individualized customer … Read more →

PRINT 18 adopts new strategy to revitalize its signature printing industry event

The Association for Print Technologies (formerly NPES – Reston, Virginia), exclusive producer of the PRINT tradeshows, the annual events for the printing and graphic communications industry, has designated its PRINT brand as the name for its annual event moving forward. PRINT 18 will be held in Chicago, Illinois September 30 to October 2, 2018 once … Read more →

Key takeaways from Canada Post’s 10th Annual Think Inside The Box (TITB) Direct Marketing Conference

Nearly 600 marketing professionals attended Canada Post’s day-long 10th Annual Think Inside The Box (TITB) direct marketing conference in Toronto in late October, where industry leaders explored the latest insights, trends, research and creative possibilities. As it turned out, the customer experience loomed large. The conclusion: Marketing is all about a customer’s mindset. Basically, the … Read more →

CAMP seeks speakers for future events

The Canadian Association of Marketing Professionals (CAMP) is currently creating a speakers database for its monthly events, and is urging both its members and non-members to join. “Would you like to share your expertise, a strategy or product, a success story, or a challenge that your brand, organization or agency has faced? Your colleagues from coast … Read more →

Mark Andy named exclusive U.S. distributor of DuPont Cyrel products

Mark Andy has been appointed the exclusive distributor of DuPont Cyrel flexographic platemaking systems in the United States. Mark Andy Print Products, the supplies and consumables division of Mark Andy, first entered into business with DuPont in early 2014, serving as a distributor for the Cyrel product line, including plate materials, processing equipment, imagers and … Read more →

InkRouter launches xPRESS for niche print providers at no cost

InkRouter (Las Vegas, Nevada), a complimentary print-procurement software solution for web-to-print storefronts that connects resellers of print and promotional products with print providers worldwide, has unveiled InkRouter xPRESS. The web-based technology is a turnkey solution that expands the market for printers with a unique product that doesn’t require a fully automated workflow. The InkRouter xPRESS … Read more →

A fascinating look at Experiential Marketing

From CAMP (Canadian Association of Marketing Professionals) and B2B blogger, copywriter and Content Marketing Consultant Patrick Icasas, comes a fascinating look at Experiential Marketing. Experiential Marketing allows consumers to physically interact with a brand in a memorable and unique fashion. This is done by immersing the consumer in a controlled environment meant to associate the … Read more →

Printed direct and transactional mail for B2B and B2C marketing continues to rise: Bakergoodchild

Birmingham, UK-based direct-mail fulfillment and print management services provider Bakergoodchild, has revealed that printed direct mail and transactional mail for both B2B and B2C marketing purposes, continues to be on the increase in part due to their ability to achieve the best results and impact. According to Bakergoodchild, the two elements work together and can … Read more →

How businesses can influence buying decisions using comprehensive visual communications

Here, Drue Townsend, Senior Vice President of Marketing at Fastsigns International, briefly reminds us about the impact of visual graphics in influencing consumers’ buying decisions – especially at this time of year.  A key need for businesses during the holiday selling season is getting their message out. So it’s important to have a visual communications … Read more →