With several printing industry trade shows and closely related events on the horizon in 2018, writer and marketing expert Cass McGee explores the do’s and don’t’s for exhibitors as they try to attract the maximum number of prospective clients to their booths. Trade shows are launch pads for major businesses and vendors. Be it a … Read more →
Minuteman Press International (Farmingdale, New York) a leading design, marketing and printing franchise, has launched its new marketing campaign, We Are The Modern Printing Industry, designed to raise awareness about how it’s embraced the advancements in print technology “in order to print on more products than ever before.” The marketing campaign also speaks to the … Read more →
Ricoh has unveiled new features for its Clickable Paper, characterizing the upgrades as “the latest strategic investment for the future of print and augmented reality (AR) applications.” Clickable Paper leverages Ricoh Visual Search image recognition technology to enable communications to reach beyond the printed page – by linking printed materials to rich, online media sources such … Read more →
Jeff Greene has been CEO of New-York-based Announcement Converters for 15 years. The company was founded in 1972 in Hialeah, Florida as a division of American Business Card, a large trade themographer located in New York City which began operating in 1924. During that time he’s headed the company’s expansion into an international supplier of … Read more →
A recent Adobe survey of U.S. consumers revealed that people spend on average 7.8 hours per day engaging with digital content – a figure that jumps to 11.1 hours per day among teenagers. Brands must produce, execute and iterate compelling content at ever-increasing velocity to engage with consumers, which is not an easy feat, said … Read more →
As customer communications simultaneously expands into new digital channels and becomes more personalized, Keypoint Intelligence – InfoTrends has embarked on a dedicated global study into consumer interest in receiving personalized videos. The new study encompasses consumer insights from the United States, Australia and the United Kingdom. “Personalized videos, or video messages enriched with individualized customer … Read more →
The Association for Print Technologies (formerly NPES – Reston, Virginia), exclusive producer of the PRINT tradeshows, the annual events for the printing and graphic communications industry, has designated its PRINT brand as the name for its annual event moving forward. PRINT 18 will be held in Chicago, Illinois September 30 to October 2, 2018 once … Read more →
Nearly 600 marketing professionals attended Canada Post’s day-long 10th Annual Think Inside The Box (TITB) direct marketing conference in Toronto in late October, where industry leaders explored the latest insights, trends, research and creative possibilities. As it turned out, the customer experience loomed large. The conclusion: Marketing is all about a customer’s mindset. Basically, the … Read more →
From the Canadian Association of Marketing Professionals (CAMP) comes some helpful and timely advice on how to market to one of the most important groups on the planet. Experts tell us that the growing population of Millennials will comprise 75% of the global workforce by 2025. For starters, you need Instagram marketing. Instagram is a … Read more →
The Canadian Association of Marketing Professionals (CAMP) is currently creating a speakers database for its monthly events, and is urging both its members and non-members to join. “Would you like to share your expertise, a strategy or product, a success story, or a challenge that your brand, organization or agency has faced? Your colleagues from coast … Read more →
Mark Andy has been appointed the exclusive distributor of DuPont Cyrel flexographic platemaking systems in the United States. Mark Andy Print Products, the supplies and consumables division of Mark Andy, first entered into business with DuPont in early 2014, serving as a distributor for the Cyrel product line, including plate materials, processing equipment, imagers and … Read more →
InkRouter (Las Vegas, Nevada), a complimentary print-procurement software solution for web-to-print storefronts that connects resellers of print and promotional products with print providers worldwide, has unveiled InkRouter xPRESS. The web-based technology is a turnkey solution that expands the market for printers with a unique product that doesn’t require a fully automated workflow. The InkRouter xPRESS … Read more →