The Association for Print Technologies (formerly NPES – Reston, Virginia), exclusive producer of the PRINT tradeshows, the annual events for the printing and graphic communications industry, has designated its PRINT brand as the name for its annual event moving forward. PRINT 18 will be held in Chicago, Illinois September 30 to October 2, 2018 once … Read more →
Nearly 600 marketing professionals attended Canada Post’s day-long 10th Annual Think Inside The Box (TITB) direct marketing conference in Toronto in late October, where industry leaders explored the latest insights, trends, research and creative possibilities. As it turned out, the customer experience loomed large. The conclusion: Marketing is all about a customer’s mindset. Basically, the … Read more →
From the Canadian Association of Marketing Professionals (CAMP) comes some helpful and timely advice on how to market to one of the most important groups on the planet. Experts tell us that the growing population of Millennials will comprise 75% of the global workforce by 2025. For starters, you need Instagram marketing. Instagram is a … Read more →
The Canadian Association of Marketing Professionals (CAMP) is currently creating a speakers database for its monthly events, and is urging both its members and non-members to join. “Would you like to share your expertise, a strategy or product, a success story, or a challenge that your brand, organization or agency has faced? Your colleagues from coast … Read more →
Mark Andy has been appointed the exclusive distributor of DuPont Cyrel flexographic platemaking systems in the United States. Mark Andy Print Products, the supplies and consumables division of Mark Andy, first entered into business with DuPont in early 2014, serving as a distributor for the Cyrel product line, including plate materials, processing equipment, imagers and … Read more →
InkRouter (Las Vegas, Nevada), a complimentary print-procurement software solution for web-to-print storefronts that connects resellers of print and promotional products with print providers worldwide, has unveiled InkRouter xPRESS. The web-based technology is a turnkey solution that expands the market for printers with a unique product that doesn’t require a fully automated workflow. The InkRouter xPRESS … Read more →
From CAMP (Canadian Association of Marketing Professionals) and B2B blogger, copywriter and Content Marketing Consultant Patrick Icasas, comes a fascinating look at Experiential Marketing. Experiential Marketing allows consumers to physically interact with a brand in a memorable and unique fashion. This is done by immersing the consumer in a controlled environment meant to associate the … Read more →
Birmingham, UK-based direct-mail fulfillment and print management services provider Bakergoodchild, has revealed that printed direct mail and transactional mail for both B2B and B2C marketing purposes, continues to be on the increase in part due to their ability to achieve the best results and impact. According to Bakergoodchild, the two elements work together and can … Read more →
Here, Drue Townsend, Senior Vice President of Marketing at Fastsigns International, briefly reminds us about the impact of visual graphics in influencing consumers’ buying decisions – especially at this time of year. A key need for businesses during the holiday selling season is getting their message out. So it’s important to have a visual communications … Read more →
Mutoh America (Phoenix, Arizona), a leading manufacturer of wide-format printers and cutters, has welcomed Andrew Lewellen as its MarCom and Promotions Administrator. Lewellen’s experience with social media, customer service and technology, makes him the perfect fit for the position, said the OEM. Working under the guidance of David Conrad, Director of Sales and Marketing, Lewellen’s … Read more →
It’s an accepted fact that when a marketing program is at its very best, it will also involve altruism – in this case, helping your local community. Printi, a Boston-based online printer that caters specifically to creative professionals (from graphic designers to small businesses and marketers), has announced a significant notebook donation to Cradles to … Read more →
Social media business platform LinkedIn has announced that it’s now testing video for sponsored content with a limited number of advertisers in a closed beta ( including Prudential Financial and Microsoft Canada), following the launch of native video in the LinkedIn Feed less than two months ago. “As more digital ad spend moves to video … Read more →