The CMO Team and Foldfactory join forces to co-sponsor NA print industry executive marketing study

The CMO Team (Marietta, Georgia), a print industry thought leadership and marketing strategy company, and Foldfactory (Chanhassen, Minnesota), an innovator in folded formats for direct mail and marketing, have teamed up to co-sponsor a leading-edge North Amercian print industry executive research study. “To keep pace with the market, customer demands and growing trends, print companies … Read more →

LinkedIn announces Audience Network

LinkedIn’s Audience Network is a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing sponsored content on high quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn news feed and increase their ROI and marketing footprint. The LinkedIn Audience … Read more →

XMPie unveils Omnichannel A/B

XMPie will showcase its new Omnichannel A/B capability of its leading Circle SaaS technology at the Print 17 tradeshow in Chicago September 10-14. “With Omnichannel A/B, XMPie took the best-practice methodology of A/B Testing and applied it to integrated multichannel communications to maximize response rates and increase campaign ROI,” said the company. XMPie’s Omnichannel A/B uses … Read more →

Vistaprint launches new monthly subscription box with personalized marketing products

U.S.-based Vistaprint, a major online supplier of printed and digital marketing materials for small business owners, recently launched a monthly subscription box service featuring products personalized for marketing individual businesses. Called Promobox, it contains three to five custom products specifically designed for each business owner. Before receiving their first box, customers complete a short survey … Read more →