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October 10, 2017 | Tony Curcio

The CMO Team and Foldfactory join forces to co-sponsor NA print industry executive marketing study

The CMO Team (Marietta, Georgia), a print industry thought leadership and marketing strategy company, and Foldfactory (Chanhassen, Minnesota), an innovator in folded formats for direct mail and marketing, have teamed up to co-sponsor a leading-edge North Amercian print industry executive research study. “To keep pace with the market, customer demands and growing trends, print companies … Read more →

Marketing & sales

October 5, 2017 | Tony Curcio

Five proven strategies to engage customers more proactively

To deliver a truly exceptional customer experience, printers (as well as any successful company or organization) must respond well when customers contact them. That’s a given in this challenging and competitive industry. However, you also have to take the initiative and contact customers and potential clients on your own. This type of proactive communication answers … Read more →

Marketing & sales

September 27, 2017 | Tony Curcio

Facebook cracks down on advertisers who modify news headlines

In June, Facebook said it would prevent its users from modifying news article headlines, descriptions and images when posting links, as part of a broader push to crack down on the spread of false or misleading information – a practice that some publishers claim misrepresents their work. The social network’s change came after The Wall … Read more →

Marketing & sales

September 21, 2017 | Tony Curcio

How to create engaging social media content that can boost sales

Here, Kunjal Panchal, SEO analyst and content marketing specialist, reveals 9 tips to help you create more engaging social media content that can drive your bottom-line results. There are 2.8 billion social media users globally in 2017! And we all know that social media plays a key role in your marketing success. But you must … Read more →

Marketing & sales

September 14, 2017 | Tony Curcio

LinkedIn announces Audience Network

LinkedIn’s Audience Network is a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing sponsored content on high quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn news feed and increase their ROI and marketing footprint. The LinkedIn Audience … Read more →

Marketing & sales

September 7, 2017 | Tony Curcio

XMPie unveils Omnichannel A/B

XMPie will showcase its new Omnichannel A/B capability of its leading Circle SaaS technology at the Print 17 tradeshow in Chicago September 10-14. “With Omnichannel A/B, XMPie took the best-practice methodology of A/B Testing and applied it to integrated multichannel communications to maximize response rates and increase campaign ROI,” said the company. XMPie’s Omnichannel A/B uses … Read more →

Marketing & sales

August 31, 2017 | Tony Curcio

Writing better headlines to attract more customers

Participating in conversations, adding value and engaging with customers and prospects on social media is crucial today if you want to build your business. For example, if your ultimate goal is to encourage a click from a social site to a product’s landing page, or content about your print shop or its many services and … Read more →

Marketing & sales

August 23, 2017 | Tony Curcio

Converting leads with subtle triggers may be more effective than a full-on hard pitch

It’s one thing to go through the exercise of getting leads, as labour intensive as that can be. But that’s just the first step of securing an actual paying customer. Once you get that lead, you have to get into gear, harness all the information you have, and go to work to persuade that person … Read more →

Marketing & sales

August 18, 2017 | Tony Curcio

Create an effective marketing message using these tips

What does your website or your other marketing materials say about you? Is your key message confined to a shopping list of what you offer, the equipment on your floor, and a timeline of your company’s milestones? Most of us simply tend to describe our company and hope our greatness shines through when we’re trying … Read more →

Marketing & sales

August 10, 2017 | Tony Curcio

How to use Facebook and Google to generate leads and for free marketing research

Leads. You can never have enough of them. And you already know how time-intensive it can be to develop good leads that actually turn into paying customers. You know that generating leads is based on the right market intelligence and you likely know all the tried-and-true methods to unearth that intelligence and gain that client. … Read more →

Marketing & sales

August 4, 2017 | Tony Curcio

Six strategies to help your clients publish their own books

Are you a commercial printer with clients looking to print and publish their own books through your company? If you are, or you’re considering offering these services in the near future, you might want to read this first! It used to be that book runs of less than several thousand were simply too costly per … Read more →

Marketing & sales

July 27, 2017 | Tony Curcio

Vistaprint launches new monthly subscription box with personalized marketing products

U.S.-based Vistaprint, a major online supplier of printed and digital marketing materials for small business owners, recently launched a monthly subscription box service featuring products personalized for marketing individual businesses. Called Promobox, it contains three to five custom products specifically designed for each business owner. Before receiving their first box, customers complete a short survey … Read more →