Mutoh America (Phoenix, Arizona), a leading manufacturer of wide-format printers and cutters, has welcomed Andrew Lewellen as its MarCom and Promotions Administrator. Lewellen’s experience with social media, customer service and technology, makes him the perfect fit for the position, said the OEM. Working under the guidance of David Conrad, Director of Sales and Marketing, Lewellen’s … Read more →
It’s an accepted fact that when a marketing program is at its very best, it will also involve altruism – in this case, helping your local community. Printi, a Boston-based online printer that caters specifically to creative professionals (from graphic designers to small businesses and marketers), has announced a significant notebook donation to Cradles to … Read more →
Social media business platform LinkedIn has announced that it’s now testing video for sponsored content with a limited number of advertisers in a closed beta ( including Prudential Financial and Microsoft Canada), following the launch of native video in the LinkedIn Feed less than two months ago. “As more digital ad spend moves to video … Read more →
Today, marketing success is about creating a culture that can adapt to a world where content, data and analytics all work together. At the tenth annual XMPie Users Group (XUG) Conference – which takes place Oct. 29 to Nov. 1 in Orlando, Florida – XMPie customers and partners will gather to explore best practices and … Read more →
The CMO Team (Marietta, Georgia), a print industry thought leadership and marketing strategy company, and Foldfactory (Chanhassen, Minnesota), an innovator in folded formats for direct mail and marketing, have teamed up to co-sponsor a leading-edge North Amercian print industry executive research study. “To keep pace with the market, customer demands and growing trends, print companies … Read more →
To deliver a truly exceptional customer experience, printers (as well as any successful company or organization) must respond well when customers contact them. That’s a given in this challenging and competitive industry. However, you also have to take the initiative and contact customers and potential clients on your own. This type of proactive communication answers … Read more →
In June, Facebook said it would prevent its users from modifying news article headlines, descriptions and images when posting links, as part of a broader push to crack down on the spread of false or misleading information – a practice that some publishers claim misrepresents their work. The social network’s change came after The Wall … Read more →
Here, Kunjal Panchal, SEO analyst and content marketing specialist, reveals 9 tips to help you create more engaging social media content that can drive your bottom-line results. There are 2.8 billion social media users globally in 2017! And we all know that social media plays a key role in your marketing success. But you must … Read more →
LinkedIn’s Audience Network is a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing sponsored content on high quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn news feed and increase their ROI and marketing footprint. The LinkedIn Audience … Read more →
XMPie will showcase its new Omnichannel A/B capability of its leading Circle SaaS technology at the Print 17 tradeshow in Chicago September 10-14. “With Omnichannel A/B, XMPie took the best-practice methodology of A/B Testing and applied it to integrated multichannel communications to maximize response rates and increase campaign ROI,” said the company. XMPie’s Omnichannel A/B uses … Read more →
Participating in conversations, adding value and engaging with customers and prospects on social media is crucial today if you want to build your business. For example, if your ultimate goal is to encourage a click from a social site to a product’s landing page, or content about your print shop or its many services and … Read more →
It’s one thing to go through the exercise of getting leads, as labour intensive as that can be. But that’s just the first step of securing an actual paying customer. Once you get that lead, you have to get into gear, harness all the information you have, and go to work to persuade that person … Read more →