Participating in conversations, adding value and engaging with customers and prospects on social media is crucial today if you want to build your business. For example, if your ultimate goal is to encourage a click from a social site to a product’s landing page, or content about your print shop or its many services and … Read more →
It’s one thing to go through the exercise of getting leads, as labour intensive as that can be. But that’s just the first step of securing an actual paying customer. Once you get that lead, you have to get into gear, harness all the information you have, and go to work to persuade that person … Read more →
What does your website or your other marketing materials say about you? Is your key message confined to a shopping list of what you offer, the equipment on your floor, and a timeline of your company’s milestones? Most of us simply tend to describe our company and hope our greatness shines through when we’re trying … Read more →
Leads. You can never have enough of them. And you already know how time-intensive it can be to develop good leads that actually turn into paying customers. You know that generating leads is based on the right market intelligence and you likely know all the tried-and-true methods to unearth that intelligence and gain that client. … Read more →
Are you a commercial printer with clients looking to print and publish their own books through your company? If you are, or you’re considering offering these services in the near future, you might want to read this first! It used to be that book runs of less than several thousand were simply too costly per … Read more →
U.S.-based Vistaprint, a major online supplier of printed and digital marketing materials for small business owners, recently launched a monthly subscription box service featuring products personalized for marketing individual businesses. Called Promobox, it contains three to five custom products specifically designed for each business owner. Before receiving their first box, customers complete a short survey … Read more →
Xerox channel partners can recreate the company’s successful Future of Work global forum experience using two new marketing kits packed with promotional tools. The kits help generate awareness in local markets and drive demand for Xerox’s broad technology portfolio, as well as the partners’ complementary services, custom apps and comprehensive expertise. “The new Xerox Forum … Read more →
As a commercial printer, label printer, mailing house, print finishing business – whatever your area of expertise, if you don’t break through to your prospects on an emotional level, you’re dead in the water! In other words, your writing must personally convince potential customers that you can save them money while adding value. But you … Read more →
U.S.-based AlphaGraphics, a global leader in print and marketing communications solutions, has launched a new website intended to reflect the franchisor’s evolving brand and drive business to its local business centres worldwide while improving overall customer experiences. The new www.alphagraphics.com uses state-of-the art technology that maximizes the company’s web presence, strengthens brand recognition and supports … Read more →
InfoTrends (a division of Keypoint Intelligence) has completed a special report titled Enterprise Customer Communications – Trends & Strategies from Around the Globe. This comprehensive report is the result of interviews with over 60 providers of customer communications services and other market stakeholders responsible for delivering more than 50 billion printed, electronic and mobile communications … Read more →
The Canadian Association of Marketing Professionals’ (CAMP) next major event will be Wednesday, July 12 at 6:30 pm (EST) – and the topic will focus on those companies, methods and technologies that are genuine “disruptors.” While the market celebrates leading providers like Amazon, Facebook, Google and others as digital disruptors, it rarely recognizes traditional technology … Read more →
Here, leading cloud-based marketing asset management software supplier Propago, offers major reasons to adopt value-added web-to-print services. “Printers have been steadily adopting web-to-print solutions as a value-added service,” said Rick Aberle, President and CEO of Propago. “We’ve developed a few tips to prompt printers to assume new and innovative solutions and services to optimize their … Read more →