Be clear first – before being creative
Marketing & sales
There are 3 basic ways to grow your business. Increase the number of customers, increase the average transaction value per customer, or increase the number of transactions per customer.
Get serious! Make a decision to go all the way to the top of your field.
Why it happens and tips to get
The Canadian Association of Marketing Professionals (CAMP) Marketing Awards celebrate the best individual achievements in the Canadian marketing community in 12 categories including branding, digital and integration – as well as the ultimate marketer in the worlds of corporate, SME, government/not-for-profit, entrepreneurial and student categories. Four new categories added this year include direct marketing, video, … Read more →
Heather Barrett has joined Xeikon as Director of Marketing to further develop its growing North American presence. Following its successful series of Securing a Successful Future roadshows (where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX) to educate label printers and packaging converters about key developments in the North American … Read more →
What do marketers view as important? How are they spending their budgets? What are their priorities?
The topic of the next meeting of the Digital Imaging Association on February 17, 2016 will be Substrates – The Ultimate Marketing Edge. In the marketing world, even the best innovators have notorious flops. The risks are even greater for process manufacturers like printers, who must continually innovate with new and iterative products to excite … Read more →
It never ceases to amaze me how some commercial printers seemingly just “don’t want the business.” And while I’m sure they would all argue that this is not the case, unfortunately actions speak louder than words. Not long ago, I issued a request for a quote for a significant amount of business. I gave detailed … Read more →
Rolland Enterprises (St-Jérôme, Quebec), the Canadian-based producer of fine recycled paper, has changed its 2016 sales and marketing structure to maintain its current momentum. The company is the market leader in the production of specialty uncoated fine papers with “the undisputed highest standards for environmental sustainability.” It produces fine papers with biogas energy and up … Read more →
Ramesh Ratan, CEO of Bell and Howell, has announced that the company has hired Mark Durrett as its new Vice President of Marketing. Based out of the company’s headquarters in Durham, NC, Durrett will oversee Bell and Howell’s activities in demand generation, market intelligence, brand development and corporate communications. Durrett has more than 25 years’ experience in marketing, product … Read more →
John Foley Jr. (CEO and President of interlinkONE) and Samantha Lake (Director of Marketing at Grow Socially) will explore compelling examples of extraordinarily diverse and innovative programs, products and projects that companies are putting into action or testing during their Graph Expo 2015 session 50 AH-HA Marketing Innovations and Ideas Monday, September 14, 2015 from … Read more →