LinkedIn announces Audience Network

LinkedIn’s Audience Network is a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing sponsored content on high quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn news feed and increase their ROI and marketing footprint. The LinkedIn Audience … Read more →

XMPie unveils Omnichannel A/B

XMPie will showcase its new Omnichannel A/B capability of its leading Circle SaaS technology at the Print 17 tradeshow in Chicago September 10-14. “With Omnichannel A/B, XMPie took the best-practice methodology of A/B Testing and applied it to integrated multichannel communications to maximize response rates and increase campaign ROI,” said the company. XMPie’s Omnichannel A/B uses … Read more →

Vistaprint launches new monthly subscription box with personalized marketing products

U.S.-based Vistaprint, a major online supplier of printed and digital marketing materials for small business owners, recently launched a monthly subscription box service featuring products personalized for marketing individual businesses. Called Promobox, it contains three to five custom products specifically designed for each business owner. Before receiving their first box, customers complete a short survey … Read more →

Xerox equips channel partners with “marketing muscle” via new promotional kits

Xerox channel partners can recreate the company’s successful Future of Work global forum experience using two new marketing kits packed with promotional tools. The kits help generate awareness in local markets and drive demand for Xerox’s broad technology portfolio, as well as the partners’ complementary services, custom apps and comprehensive expertise. “The new Xerox Forum … Read more →

Ten writing tips to attract new customers

As a commercial printer, label printer, mailing house, print finishing business – whatever your area of expertise, if you don’t break through to your prospects on an emotional level, you’re dead in the water! In other words, your writing must personally convince potential customers that you can save them money while adding value. But you … Read more →

Franchisor AlphaGraphics launches new website

U.S.-based AlphaGraphics, a global leader in print and marketing communications solutions, has launched a new website intended to reflect the franchisor’s evolving brand and drive business to its local business centres worldwide while improving overall customer experiences. The new uses state-of-the art technology that maximizes the company’s web presence, strengthens brand recognition and supports … Read more →