Marketing & sales

Marketing & sales

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Vistaprint launches new monthly subscription box with personalized marketing products

U.S.-based Vistaprint, a major online supplier of printed and digital marketing materials for small business owners, recently launched a monthly subscription box service featuring products personalized for marketing individual businesses. Called Promobox, it contains three to five custom products specifically designed for each business owner. Before receiving their first box, customers complete a short survey … Read more →

Marketing & sales

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Xerox equips channel partners with “marketing muscle” via new promotional kits

Xerox channel partners can recreate the company’s successful Future of Work global forum experience using two new marketing kits packed with promotional tools. The kits help generate awareness in local markets and drive demand for Xerox’s broad technology portfolio, as well as the partners’ complementary services, custom apps and comprehensive expertise. “The new Xerox Forum … Read more →

Marketing & sales

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Ten writing tips to attract new customers

As a commercial printer, label printer, mailing house, print finishing business – whatever your area of expertise, if you don’t break through to your prospects on an emotional level, you’re dead in the water! In other words, your writing must personally convince potential customers that you can save them money while adding value. But you … Read more →

Marketing & sales

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Franchisor AlphaGraphics launches new website

U.S.-based AlphaGraphics, a global leader in print and marketing communications solutions, has launched a new website intended to reflect the franchisor’s evolving brand and drive business to its local business centres worldwide while improving overall customer experiences. The new www.alphagraphics.com uses state-of-the art technology that maximizes the company’s web presence, strengthens brand recognition and supports … Read more →

Marketing & sales

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InfoTrends reports on findings from interviewees representing 50 billion customer communications delivered in 2016

InfoTrends (a division of Keypoint Intelligence) has completed a special report titled Enterprise Customer Communications – Trends & Strategies from Around the Globe. This comprehensive report is the result of interviews with over 60 providers of customer communications services and other market stakeholders responsible for delivering more than 50 billion printed, electronic and mobile communications … Read more →

Marketing & sales

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Muzzi to focus on what we can learn from Digital Disruptors at CAMP’s July 12 event

The Canadian Association of Marketing Professionals’ (CAMP) next major event will be Wednesday, July 12 at 6:30 pm (EST) – and the topic will focus on those companies, methods and technologies that are genuine “disruptors.” While the market celebrates leading providers like Amazon, Facebook, Google and others as digital disruptors, it rarely recognizes traditional technology … Read more →

Marketing & sales

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How to grow your business using web-to-print solutions

Here, leading cloud-based marketing asset management software supplier Propago, offers major reasons to adopt value-added web-to-print services. “Printers have been steadily adopting web-to-print solutions as a value-added service,” said Rick Aberle, President and CEO of Propago. “We’ve developed a few tips to prompt printers to assume new and innovative solutions and services to optimize their … Read more →

Marketing & sales

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Five ways to raise your brand presence

Here, guest contributor Sheila Donnelly, head of Operations at Precise Continental, an award-winning specialty printer located in Harrison, NJ, reveals five proven ways to get noticed in a crowded market – and on a crowded store shelf. For any brand, be it emerging or established, the first and most dire mission is to get noticed. … Read more →

Marketing & sales

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Three proven strategies for mobile-friendly websites

Having an engaging, easy-to-navigate website is important – for your company’s image as well as your print sales. But what’s just as important is its mobile-friendliness. Here, Scott Wilson, founder and CEO of Burlington-Ontario-based digital marketing and SEO firm www.rankhigher.ca/ (and one of Canada’s leading speakers on SEO, web sales, Internet marketing and social media … Read more →

Marketing & sales

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New study finds that direct mail has a greater effect on purchasing than digital ads

A Temple University (Philadelphia, PA) neuromarketing study has  found that direct mail tops digital media for engagement time, recall and ultimately, the decision to purchase. An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s office in the United States revealed that direct-mail ads garner superior results compared to to those viewed online in … Read more →

Marketing & sales

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The power of “old-school” service: Four reasons your shop should bring it back

Joseph A. Michelli.

Joseph A. Michelli (PhD, CSP) is an international speaker, organizational consultant and New York Times number-one best-selling author of Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way. Here, he explains why business transactions today have become too cold and impersonal – and why you’d better start going “retro” in your printing services. As … Read more →