As a commercial printer, label printer, mailing house, print finishing business – whatever your area of expertise, if you don’t break through to your prospects on an emotional level, you’re dead in the water! In other words, your writing must personally convince potential customers that you can save them money while adding value. But you … Read more →
Marketing & sales
U.S.-based AlphaGraphics, a global leader in print and marketing communications solutions, has launched a new website intended to reflect the franchisor’s evolving brand and drive business to its local business centres worldwide while improving overall customer experiences. The new www.alphagraphics.com uses state-of-the art technology that maximizes the company’s web presence, strengthens brand recognition and supports … Read more →
InfoTrends (a division of Keypoint Intelligence) has completed a special report titled Enterprise Customer Communications – Trends & Strategies from Around the Globe. This comprehensive report is the result of interviews with over 60 providers of customer communications services and other market stakeholders responsible for delivering more than 50 billion printed, electronic and mobile communications … Read more →
The Canadian Association of Marketing Professionals’ (CAMP) next major event will be Wednesday, July 12 at 6:30 pm (EST) – and the topic will focus on those companies, methods and technologies that are genuine “disruptors.” While the market celebrates leading providers like Amazon, Facebook, Google and others as digital disruptors, it rarely recognizes traditional technology … Read more →
Here, leading cloud-based marketing asset management software supplier Propago, offers major reasons to adopt value-added web-to-print services. “Printers have been steadily adopting web-to-print solutions as a value-added service,” said Rick Aberle, President and CEO of Propago. “We’ve developed a few tips to prompt printers to assume new and innovative solutions and services to optimize their … Read more →
Here, guest contributor Sheila Donnelly, head of Operations at Precise Continental, an award-winning specialty printer located in Harrison, NJ, reveals five proven ways to get noticed in a crowded market – and on a crowded store shelf. For any brand, be it emerging or established, the first and most dire mission is to get noticed. … Read more →
Having an engaging, easy-to-navigate website is important – for your company’s image as well as your print sales. But what’s just as important is its mobile-friendliness. Here, Scott Wilson, founder and CEO of Burlington-Ontario-based digital marketing and SEO firm www.rankhigher.ca/ (and one of Canada’s leading speakers on SEO, web sales, Internet marketing and social media … Read more →
A Temple University (Philadelphia, PA) neuromarketing study has found that direct mail tops digital media for engagement time, recall and ultimately, the decision to purchase. An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s office in the United States revealed that direct-mail ads garner superior results compared to to those viewed online in … Read more →
Joseph A. Michelli (PhD, CSP) is an international speaker, organizational consultant and New York Times number-one best-selling author of Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way. Here, he explains why business transactions today have become too cold and impersonal – and why you’d better start going “retro” in your printing services. As … Read more →
Be clear first – before being creative
There are 3 basic ways to grow your business. Increase the number of customers, increase the average transaction value per customer, or increase the number of transactions per customer.
Get serious! Make a decision to go all the way to the top of your field.