Here, guest contributor Sheila Donnelly, head of Operations at Precise Continental, an award-winning specialty printer located in Harrison, NJ, reveals five proven ways to get noticed in a crowded market – and on a crowded store shelf. For any brand, be it emerging or established, the first and most dire mission is to get noticed. … Read more →
Marketing & sales
Having an engaging, easy-to-navigate website is important – for your company’s image as well as your print sales. But what’s just as important is its mobile-friendliness. Here, Scott Wilson, founder and CEO of Burlington-Ontario-based digital marketing and SEO firm www.rankhigher.ca/ (and one of Canada’s leading speakers on SEO, web sales, Internet marketing and social media … Read more →
A Temple University (Philadelphia, PA) neuromarketing study has found that direct mail tops digital media for engagement time, recall and ultimately, the decision to purchase. An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s office in the United States revealed that direct-mail ads garner superior results compared to to those viewed online in … Read more →
Joseph A. Michelli (PhD, CSP) is an international speaker, organizational consultant and New York Times number-one best-selling author of Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way. Here, he explains why business transactions today have become too cold and impersonal – and why you’d better start going “retro” in your printing services. As … Read more →
Be clear first – before being creative
There are 3 basic ways to grow your business. Increase the number of customers, increase the average transaction value per customer, or increase the number of transactions per customer.
Get serious! Make a decision to go all the way to the top of your field.
Why it happens and tips to get
The Canadian Association of Marketing Professionals (CAMP) Marketing Awards celebrate the best individual achievements in the Canadian marketing community in 12 categories including branding, digital and integration – as well as the ultimate marketer in the worlds of corporate, SME, government/not-for-profit, entrepreneurial and student categories. Four new categories added this year include direct marketing, video, … Read more →
Heather Barrett has joined Xeikon as Director of Marketing to further develop its growing North American presence. Following its successful series of Securing a Successful Future roadshows (where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX) to educate label printers and packaging converters about key developments in the North American … Read more →
What do marketers view as important? How are they spending their budgets? What are their priorities?
The topic of the next meeting of the Digital Imaging Association on February 17, 2016 will be Substrates – The Ultimate Marketing Edge. In the marketing world, even the best innovators have notorious flops. The risks are even greater for process manufacturers like printers, who must continually innovate with new and iterative products to excite … Read more →