Xeikon appoints Barrett to head marketing in North America

Heather Barrett has joined Xeikon as Director of Marketing to further develop its growing North American presence. Following its successful series of Securing a Successful Future roadshows (where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX) to educate label printers and packaging converters about key developments in the North American … Read more →

Rolland realigns its sales and marketing departments and makes key appointments

Rolland Enterprises (St-Jérôme, Quebec), the Canadian-based producer of fine recycled paper, has changed its 2016 sales and marketing structure to maintain its current momentum. The company is the market leader in the production of specialty uncoated fine papers with “the undisputed highest standards for environmental sustainability.” It produces fine papers with biogas energy and up … Read more →

Durrett joins Bell and Howell as Vice President of Marketing

Ramesh Ratan, CEO of Bell and Howell, has announced that the company has hired Mark Durrett as its new Vice President of Marketing. Based out of the company’s headquarters in Durham, NC, Durrett will oversee Bell and Howell’s activities in demand generation, market intelligence, brand development and corporate communications. Durrett has more than 25 years’ experience in marketing, product … Read more →

Foley and Lake to debut “50 AH-HA Marketing Innovations and Ideas” at Graph Expo 15

John Foley Jr. (CEO and President of interlinkONE) and Samantha Lake (Director of Marketing at Grow Socially) will explore compelling examples of extraordinarily diverse and innovative programs, products and projects that companies are putting into action or testing during their Graph Expo 2015 session 50 AH-HA Marketing Innovations and Ideas Monday, September 14, 2015 from … Read more →

Eleven essential components of a successful social media strategy

Is your company posting without a plan? Most businesses need a structured roadmap to create and manage successful social media programs. In this feature, author, international speaker and social media strategist Neal Schaffer shares eleven essential components of a social media strategy that your business should adopt to stay competitive and differentiate yourself from your … Read more →