How can neuromarketing (i.e. using combinations of biometric measuring techniques to analyze consumer reactions) be a tool that makes packaging development much more efficient? Sweden-based companies Iggesund Paperboard and Tobii Pro (a global leader in the field of eye tracking) have partnered and revealed specifically how at recent, exclusive seminars targeted at both companies’ customers. … Read more →
After months of work that placed more emphasis on design, content, the customer experience and client education, the new Mark Andy corporate website is now live. The end result, in collaboration with the OEM’s web development agency partner Timmermann Group, is a digital platform that’s “more engaging, full of value-added content, and reflective of who … Read more →
The Flexible Packaging Association (FPA, Annapolis, Maryland) has published its 2018 State of the Flexible Packaging Industry Report. The market research provides industry converters, suppliers, investors and analysts with valuable insights into the performance (i.e. growth, revenue/volume expectations, profitability, and capital spending) of the U.S. flexible packaging industry over the past year. This definitive source … Read more →
HP has characterized its new One Package Workflow Suite for PageWide Industrial corrugated presses as “the industry’s first ecosystem for digital corrugated printing.” HP One Package offers software and solutions from HP and its partners to help converters maximize the flexibility of digital production. The new workflow streamlines submission and preparation of orders, allowing converters … Read more →
The Independent Carton Group (ICG, Hawleyville, Connecticut), an association of 18 independently owned and operated folding carton companies in 15 U.S. states and Canada, has announced that Fujifilm North America Corporation’s Graphic Systems Division is the recipient of its Supplier of the Year Award for 2017. The award was presented in Cincinnati, Ohio during the … Read more →
The Uteco Group (Verona, Italy), in partnership with Kodak, have announced the commercial availability of the Sapphire EVO Digital Press. Allowing packaging service providers and converters “a digital offering without compromising on productivity or economics,” the new press addresses a full range of low-volume and high-volume applications that produce up to 20 million square metres … Read more →
Converters of paperboard packaging in Canada and the USA might be feeling the squeeze this season. With RFPs, reduced volumes and shrinking margins, the packaging industry can often feel like “a commodity business and a race to the bottom.” The Paperboard Packaging Council’s (PPC) recently concluded Spring Outlook and Strategies Conference, April 11-13 in Baltimore, … Read more →
Beneco Packaging (Mississauga, Ontario), a leading short-run North American wholesale packaging solutions provider (and its custom packaging division SoOpak), has won a 2018 Best Custom Medical Product Packaging Award from Global Health & Pharma (GHP), a worldwide information-sharing platform and a multi-disciplinary members’ community headquartered in Burton-on-Trent, England. The award is part of the 2018 Pharmaceutical … Read more →
Hybrid Software’s new product for the HP PrintOS community is called PACKZalyzer. PACKZalyzer is based on the powerful tools for PDF analysis and correction from Hybrid’s PACKZ PDF Editor, which have been paired with an intuitive and easy-to-use, cloud-based application to better prepare label and packaging files for production. PACKZalyzer will correct common file-related issues … Read more →
Mac Papers (Jacksonville, Florida) has added stretch films to its Castle packaging products line. The company launched its exclusive Castle brand earlier this year with the introduction of Castle acrylic tape. “We’re extremely pleased to now offer stretch film as part of our Castle brand of packaging products,” said Chris McCabe, Vice President of Packaging … Read more →
The Paperboard Packaging Council (PPC, Springfield, MA) has announced the speaker lineup for its 2018 Spring Outlook and Strategies Conference, April 11-13 in Baltimore, Maryland. “The engaging and inspiring speakers that grace the PPC stage are always a big draw,” said Ben Markens, PPC President. “PPC members come to our meetings to learn how to … Read more →
“Creative design is the most powerful tool a brand owner has to attract a consumer the moment his or her product hits the store shelf. In an industry focused on increasingly complex designs, we tend to lose focus on the importance of stepping into the minds of the consumer through market research,” said the FTA. … Read more →