How Neuromarketing can lead to better packaging design

How can neuromarketing (i.e. using combinations of biometric measuring techniques to analyze consumer reactions) be a tool that makes packaging development much more efficient? Sweden-based companies Iggesund Paperboard and Tobii Pro (a global leader in the field of eye tracking) have partnered and revealed specifically how at recent, exclusive seminars targeted at both companies’ customers. … Read more →

New Mark Andy corporate website goes live

After months of work that placed more emphasis on design, content, the customer experience and client education, the new Mark Andy corporate website is now live. The end result, in collaboration with the OEM’s web development agency partner Timmermann Group, is a digital platform that’s “more engaging, full of value-added content, and reflective of who … Read more →

FPA publishes its 2018 State of the Flexible Packaging Industry Report

The Flexible Packaging Association (FPA, Annapolis, Maryland) has published its 2018 State of the Flexible Packaging Industry Report. The market research provides industry converters, suppliers, investors and analysts with valuable insights into the performance (i.e. growth, revenue/volume expectations, profitability, and capital spending) of the U.S. flexible packaging industry over the past year. This definitive source … Read more →

HP introduces One Package Workflow Suite for PageWide corrugated converters

HP has characterized its new One Package Workflow Suite for PageWide Industrial corrugated presses as “the industry’s first ecosystem for digital corrugated printing.” HP One Package offers software and solutions from HP and its partners to help converters maximize the flexibility of digital production. The new workflow streamlines submission and preparation of orders, allowing converters … Read more →

Uteco Group and Kodak to offer Sapphire EVO Digital Printing Press and environmentally friendly aqueous inks

The Uteco Group (Verona, Italy), in partnership with Kodak, have announced the commercial availability of the Sapphire EVO Digital Press. Allowing packaging service providers and converters “a digital offering without compromising on productivity or economics,” the new press addresses a full range of low-volume and high-volume applications that produce up to 20 million square metres … Read more →

PPC Conference tells paperboard packaging manufacturers how to avoid the “commodity business”

Converters of paperboard packaging in Canada and the USA might be feeling the squeeze this season. With RFPs, reduced volumes and shrinking margins, the packaging industry can often feel like “a commodity business and a race to the bottom.” The Paperboard Packaging Council’s (PPC) recently concluded Spring Outlook and Strategies Conference, April 11-13 in Baltimore, … Read more →

Beneco Packaging’s SoOpak Division earns top pharmaceutical award

Beneco Packaging (Mississauga, Ontario), a leading short-run North American wholesale packaging solutions provider (and its custom packaging division SoOpak), has won a 2018 Best Custom Medical Product Packaging Award from Global Health & Pharma (GHP), a worldwide information-sharing platform and a multi-disciplinary members’ community headquartered in Burton-on-Trent, England. The award is part of the 2018 Pharmaceutical … Read more →

Hybrid Software announces new cloud-based tool for HP label and packaging customers

Hybrid Software’s new product for the HP PrintOS community is called PACKZalyzer. PACKZalyzer is based on the powerful tools for PDF analysis and correction from Hybrid’s PACKZ PDF Editor, which have been paired with an intuitive and easy-to-use, cloud-based application to better prepare label and packaging files for production. PACKZalyzer will correct common file-related issues … Read more →

PPC Spring Conference reveals its speaker line-up

The Paperboard Packaging Council (PPC, Springfield, MA) has announced the speaker lineup for its 2018 Spring Outlook and Strategies Conference, April 11-13 in Baltimore, Maryland. “The engaging and inspiring speakers that grace the PPC stage are always a big draw,” said Ben Markens, PPC President. “PPC members come to our meetings to learn how to … Read more →

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