Here, Graphic Arts Magazine online marketing specialist Greg Turner, entrepreneur and author of Supersize Your Business, a digital marketing guide to transform leads into profits, reveals the four key strategies printers need to utilize to generate leads and turn them into actual sales. What does it take to successfully generate leads online and convert those … Read more →
Profits & costs
With the world’s largest printing industry tradeshow, drupa 2016, set for May 31 to June 10 in Düsseldorf, Germany, we’ll be presenting several helpful “drupa expert” features leading up to this year’s big event. Here, author Gareth Ward gives you some sound advice on what you’ll need to do in 2016 and beyond to remain … Read more →
Author Gus Hawco, President of Sherbrand Industries of Glen Morris, Ontario, has been buying and selling used printing equipment since he founded his company in 1992. Here, he gives printers of all types – small and medium digital and offset printers, packaging printers, quick-print shops, print brokers, mailing & fulfillment houses, print finishing businesses and … Read more →
This article was co-written by Bev and Bonita Matushewski of MCSI’s Printing Division, easyprint.bz. Bev is Western Canada Sales Rep for Insource and an industry expert in printing and Lean Six Sigma. Bonita is a Lean Six Sigma “Black Belt” Specialist. Today, commercial printers (small, medium and large) as well as packaging printers and converters, … Read more →
A printer’s relationship with a trade bindery is often tumultuous, frustrating and even antagonistic. It is frequently flavoured with tension, mistrust and misunderstanding. Things can run smoother and can happen faster with more goodwill and a better understanding of the challenges a trade bindery and print shop each face. A mutual appreciation of each other will result in long-term relationships, which can be more enjoyable and profitable. The following are 10 ways that a printer can improve relationships that are risk free, do-able and sensible.