Adobe updates its Creative Cloud tools and services

 Bryan Lamkin.
Bryan Lamkin.

Adobe has launched major updates to its flagship Creative Cloud tools and services including new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and updates to Adobe Stock – including deeper integration within CC and the addition of an all-new Premium collection of high-quality stock content. Aimed at inefficiencies that slow down the creative process, and affecting virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day, said Adobe.

“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, Executive Vice President and General Manager of Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”

adobeccupgrades1-inResearch from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times greater efficiency than other stock photography services. The expanded Adobe Stock service includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics, as well as the following new capabilities:

  • One-Click Workflow that lets users select an image or video on the Adobe Stock website and place it on their creative canvas with a single click. Also an expanded In-app Purchase feature delivers an industry-first, one-click license capability directly from Photoshop.
  • Premium Collection. Adobe’s first premium content offering sourced for Adobe Stock includes nearly 100,000 curated images that meet the standards of top advertising agencies, leading brands and digital and print publications.
  • Monetization Made Easier. Coming soon, Adobe will expand on its vision to build out the world’s largest creative marketplace by offering opportunities for creative professionals to contribute and monetize their work. They can contribute directly from desktop and mobile applications including Adobe Lightroom CC, Adobe Bridge CC, Photoshop Fix and Photoshop Mix, providing an easy on-ramp to showcasing and selling their work via Adobe Stock. Also coming soon is Adobe’s new Stock Contributor Portal, which will feature intelligent auto-tagging capabilities saving hours of keywording.

adobeccupgrades2-inNew CC Desktop App Capabilities and Performance Enhancements offering critical time savings and new creative opportunities for Creative Cloud subscribers include:

  • Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size.
  • Face-Aware Liquify in Photoshop, an easy way to create artistic effects with facial features using the Liquify Tool while keeping the face in proportion.
  • Match Font in Photoshop, an innovative font recognition technology that has the ability to recognize and identify licensed fonts and automatically suggest fonts available on your computer system or available to license through Adobe Typekit.
  • Character Animator Preview in After Effects CC, which matches an animated character to a real life actor’s speech and movements, was first showcased on The Late Show with Stephen Colbert in the host’s recurring “Cartoon Donald Trump” (1:30) interviews and most recently by The Simpsons animation team in the episode that aired May 15, 2016.
  • New Virtual Reality (VR) Features in Adobe Premiere Pro CC, including “field of view” mode for previewing content.
  • Adobe XD Preview, Adobe’s new experience design tool is now available in German, French and Japanese.
  • Fast Export of assets and artboards in Adobe Illustrator CC, allowing users to export assets to multiple formats and resolutions with a single click.
  • Photoshop productivity enhancements, including a four times performance improvement when working with fonts and Content-Aware Fill features.
  • CreativeSync and Assets: Greater discoverability, productivity and integrated mobile to desktop workflows.

The company’s signature CreativeSync technology ensures a user’s files, fonts, design assets and settings instantly appear in their mobile-to-desktop workflow, wherever they need them. Recently made available collaboration capabilities include read-only Creative Cloud Libraries that provide controlled permission levels while collaborating with teams. The Creative Cloud library serves as a virtual digital style guide for teams to ensure campaigns are consistent and always on brand. Creatives can also delegate permission levels to help manage libraries and files. Also new is an updated Creative Cloud Libraries panel with Search Filters that allow customers to easily search and select video, photo, vector and illustration assets.

Availability

Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises.

 

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Tony Curcio is the editor of Graphic Arts Magazine.