Toronto-based Northplains has announced an integration partnership with Shotflow One from Capture Integration, to accelerate campaign creative processes. Northplains is a leader in Digital Asset Management software offering cloud-based and on-premise solutions that help marketers manage visual content and streamline production. The result of this application-level integration, said Northplains, is a more seamless workflow that delivers what the company calls “smart” images from the studio into the hands of creatives. Northplains describes these as images “already containing rich descriptive information with the asset file itself, in the form of metadata.” This means that production teams can utilize this visual content as it’s uploaded into the system, with no need for manual tagging of metadata such as product specifications. Rather than losing time or missing deadlines due to manually managing visual files, creatives can focus on actual creative work while “smart” images are routed through a Xinet workflow automatically, to feed many channels with growing demand for fresh content.
Shotflow One collates all the data associated with studio photography, enabling optimized planning, monitoring and measuring of the photo-creation process. Through a unique integration to Phase One’s Capture One software, ShotFlow One instantly tags each image as it’s captured, with all the necessary metadata – such as the product, colour, style, category, date, campaign, model, usage rights limits, and so on. Northplains chose to develop an integration with Shotflow One because it’s a natural complement to Xinet – its leading tool in digital asset workflow used by creatives for over two decades to begin the asset creation process, often taking raw images as the starting point. “The integration between these two tools is a natural one and helps brands to overcome the workload challenges that producing more visual content in an increasingly faster turnaround involves,” said Hassan Kotob, Chairman and Chief Executive Officer of Northplains. “They’re both representative of a more collaborative and connected creative ecosystem, which is something we know customers want, and which Xinet is evolving to meet. We’ll be announcing further additions to the Xinet ecosystem in the future.”