Xerox and world-renowned authors partner on unique book project

Lee Child.
Lee Child.
Roxane Gay.
Roxane Gay.

A unique book collaboration on a huge scale scale is underway with 14 celebrated and award-winning international writers and creative talents. The Xerox-led project titled Set The Page Free will feature a new book with chapters by each of the contributors – including a poem and a song – that together tell the ultimate story of the modern workplace, each with a unique creative perspective on the working world. It’s a first-ever global writing project that unleashes the power of collaboration, demonstrating how the world communicates, connects and works, said Xerox. SetThePageFree.com showcases an unparalleled array of contributors. The website – which launches today – initial reveals short video documentaries, exclusive photos, book excerpts and podcasts from the first wave of contributors. These include Lee Child, Joshua Ferris, Roxane Gay and Gary Shteyngart. In the weeks ahead, additional content from Jonathan Ames, Billy Collins, Jonathan Coulton, Sloane Crosley, Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, Aimee Mann and Joyce Carol Oates will be revealed. The project was developed with Xerox’s partner Y&R New York, with media strategy and execution provided by MEC Global.

Jeff Jacobson.
Jeff Jacobson.

Xerox technology, software and apps are helping the contributors collaborate throughout the project – whether it’s translating languages using the Xerox Easy Translator Service app, voice recognition technology or scanning and sharing their work in the cloud. “We’re at the heart of the changes happening in the modern workplace,” said Jeff Jacobson, Chief Executive Officer at Xerox. “No matter if you’re an author penning pages, a salesperson prepping for a customer visit, or a small business owner looking to expand, people need to work seamlessly wherever they are. This project brings those connections to life.”

As part of the project, Xerox is aiding global literacy through donations to 92nd Street Y and Worldreader. The project has been in collaboration with 92nd Street Y, a world-class non-profit community and cultural center that provided an unparalleled line-up of authors and artists, as well as the editing for production of the finished book. 92nd Street Y forges deep connections between readers and writers all over the world through its global literacy outreach programs, digital festivals, online seminars and live-streamed events. Worldreader, a global non-profit organization, champions digital reading in underserved communities by creating a world where everyone can be a reader, empowering over 500,000 children and families in 50 countries to read from its free digital library every month. The final book will be released internationally as a free eBook in English in late October. Beginning on September 19, the French and Latin American Spanish versions of the website will be launched in advance of a global program rollout to 22 countries.  For updates on the project – including author videos, podcast interviews, contributor excerpts and the latest information about the book release – please visit SetThePageFree.com and follow #SetThePageFree.

 

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Tony Curcio is the editor of Graphic Arts Magazine.