Epson America has introduced a new microsite – Epson Brings Technology & Fashion Together (epson.com/fashion) – dedicated to connecting digital fabric printing technology and solutions to fashion designers and entrepreneurs. The new site provides fashion designers with an informative digital fabric printing destination, offering solution-based guidance for a range of digital fabric printing applications – including, dye-sublimation and direct-to-garment printing on a variety of fabrics. The Epson Brings Technology & Fashion Together microsite also connects fashion designers directly to digital fabric printers, to help advance the integration of digital fabric printing technology in today’s design workflows.
“Digital printing technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry by offering fashion designers amazing new ways to produce their designs on a range of fabrics,” said Mark Radogna, Strategic Marketing, Epson America. “The digital fabric printing market is evolving quickly, and as the leader in this innovative new product segment, Epson is taking the lead to help educate fashion designers about the benefits of this emerging technology.”
For fashion designers, said the OEM, Epson digital fabric printing technology “provides many benefits over traditional methods of printing fabrics for fashion design.” These include brilliant image quality, reliable performance (in most cases, a digital textile printer can print designs on the same fabrics that designers typically screen print to in as little as seven working days, compared to weeks or even months), unlimited design choices, printing on virtually any fabric type, reductions in both water and electricity consumption, and an affordable, scalable solution (digital fabric printing offers an excellent performance-to-price ratio with reliable productivity, said Epson).