Pantone chooses Living Coral as its 2019 Colour of the Year

Pantone Colour No. 16-1546, Living Coral, has been chosen as its Colour of the Year for 2019.

Pantone, a global authority on colour, has announced that Pantone 16-1546, Living Coral, will be its Pantone Colour of the Year for 2019. Pantone went on to describe LivingCoral as “an animating and life-affirming shade of orange with a golden undertone. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” Pantone added that its Colour of the Year selection is more than a culmination of recent colour trends – it’s a reflection of a concerted cultural moment. “As we continue to seek immersive experiences that offer intimacy and genuine connection, Living Coral symbolizes our innate need for optimism and joyful, lighthearted pursuits. Living Coral encourages the spirited, sociable connections that nourish and replenish the creative spirit.”

To help designers tap into this shade, Pantone has also released limited-edition Pantone Colour of the Year 2019 Formula and Colour Guides, enabling easy integration of Living Coral into workflows to achieve colour consistency. To celebrate and inspire the creative community, Pantone and Adobe Stock, a key resource for visual inspiration and creative development, have partnered to create a curated Colour of the Year 2019 collection. The experts behind the selection are part of the Pantone Colour Institute, the colour consulting arm of Pantone. Through seasonal trend forecasts, colour psychology and custom colour consulting, the Pantone Colour Institute partners with global brands to leverage the power and emotion of colour in design strategies. The institute went on to say that “understanding that colour is innately visual, we have gathered a series of materials to help communicate Living Coral’s impact across industries.”

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Tony Curcio is the editor of Graphic Arts Magazine.