Adobe announces organizational changes

Brad Rencher.

Adobe (San Jose, California) recently announced that Executive Vice President and General Manager of its Digital Experience business, Brad Rencher, will be leaving the company. Rencher joined Adobe in 2009 as part of its acquisition of Omniture, and has been at the helm of the Digital Experience business as it’s grown into the category leader through both “strategic acquisitions and organic innovation.” Coming off of a record 2018 and the acquisitions of Magento and Marketo, Adobe CEO Shantanu Narayen will create a broad new organization that will include products, sales, marketing, services and support. He’ll oversee this newly aligned business until a new leader is chosen. Rencher will stay on as a special advisor to ensure a smooth transition.

Shantanu Narayen.

“Brad has had a tremendous impact at Adobe, helping establish our vision for digital marketing, as well as driving our growth and leadership in the broader digital experience category,” Narayen added. “I have valued my partnership with Brad over the past decade, thank him for his tremendous contributions, and wish him every success.” Adobe Experience Cloud is the industry’s most comprehensive offering and the foundation for digital transformation for thousands of enterprise, mid-market and small business customers across the globe, said Adobe. Adding to its leadership in analytics, content management, advertising and marketing, Adobe recently acquired Marketo – a leader in B2B marketing, and Magento, another industry leader in e-commerce.


Tony Curcio is the editor of Graphic Arts Magazine.