Eliminating designer pain points with presentation management strategies

James Ontra.

Here, James Ontra, Co-Founder and CEO of Shufflrr, reveals some key presentation management strategies that can make a designer’s life much easier and more rewarding. Along with his sister, Shufflrr’s Co-Founder AlexAnndra, they wrote “Presentation Management: The New Strategy for Enterprise Content” – a guide that helps large organizations take a holistic approach to presentations so they can improve productivity and convert more leads into sales. Shufflrr presentation management technology brings mission-critical information hidden within slides out into the open where teams can re-use it, making everyone much more productive and effective.

Presentations are a vital element of the marketing mix, but they’re often overlooked. They’re usually created for a single meeting with vital knowledge embedded within the slides. But after the meeting, they get lost somewhere on your network. One and done. An important resource wasted. Most designers spend their days building websites, creating marketing graphics and executing creative campaigns that engage audiences. However, one of the most annoying tasks they have to deal with is a request from sales or marketing, asking to tweak or update a presentation template.

You may not realize it, but presentations are also the most common form of business communications. Sales departments use them to showcase products or services. HR uses them for training and on-boarding. Executives use them for funding and business development. However, despite their prominence, most businesses fail to establish any sort of workflow around this strategic form of communication – which results in creatives having to make that last-minute logo, template or graphic update. Most often, these requests take designers away from the tasks they were doing, which has a direct negative affect on productivity.

To avoid these constant distractions, more designers are deploying presentation management strategies that make the creation, distribution and broadcasting of corporate presentations much more efficient. These types of strategies can include:

  • A slide library. Presentation management starts by creating a slide library that’s accessible to anyone and everyone in the company. A firm’s presentation assets make up the slide library, and can include the most up-to-date sales graphs, product pages and any other forms of corporate communications, already formatted and ready to present.
  • Organization-wide updates. The ability to push all current, compliant content to whomever needs it, means no more emails that ask “can you send me this product logo?” or “is this sales table up to date?” Organization-wide updates guarantee that employees only have access to the best and latest content that’s already been approved and been proven to convert leads into sales.
  • Forced messaging. Crucial to compliance as well, forced messaging ensures that proper disclosures always follow the necessary statements, and that the right image is in the right place when presenting, for example, a case study. With forced messaging, users can be sure that the complete message is being delivered all the time.

For more information please visit www.shufflrr.com/.

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Tony Curcio is the editor of Graphic Arts Magazine.