PIA launches Print Production for Designers online course

The Printing Industries of America (PIA) has launched its much-anticipated Print Production for Designers course online in its iLearning Center. “Great print design is a combination of visual appeal and technical precision,” said presenter Joe Marin, PIA Vice President of Education & Training. “Print Production for Designers reveals the lifecycle of a printed job and explores what it takes to design and build files that print, fold, trim and finish properly. This fast-paced e-learning course delves into core production concepts, software tips and tricks, and the right questions to ask your printer. Using real-world visual examples and hands-on exercise files, designers will take their skills to the next level by considering the most critical aspects of print production as they create their next job.”

Joe Marin.

Printing companies can also take advantage of a unique opportunity that’s available with the release this special course. PIA printer members can use Print Production for Designers to educate their clients, designers and creatives on how to properly prepare files to build a smooth working relationship – from design to finished product. Individual course log-ins may be purchased for $29 each (USD).

“We wanted to give our members the opportunity to share this course with their customers, because improperly designed files are a headache for printers and a waste of time and money for their clients,” Marin added. “This course can be passed on as value-adds or customer appreciation gifts. But the benefits that a printer will receive in return will be invaluable.”

The course will cover:

  • Roles and responsibilities
  • Types of printing processes and products
  • Specifying the project
  • Colour spaces, communication and ink selection
  • Pixels, dots and image resolution
  • Dealing with fonts
  • Photoshop, InDesign and Acrobat print production tools
  • Creating perfect PDFs
  • How to collaborate on a press check

Marin also pointed out that those professionals who’ll benefit the most from this course include customer service representatives, pre-press technicians, printing clients, and of course, graphic designers. For more information about this course, please contact Joe Marin at jmarin@printing.org.


Tony Curcio is the editor of Graphic Arts Magazine.