Hazen Paper Company (Holyoke, MA) has created an innovative, two-sided promotion to demonstrate its cutting-edge holographic technologies. Hazen’s team designed the stunning artwork on both sides to showcase specific visual effects with nano-holography that delivers an even more dramatic three-dimensional effect than lenticular printing. The front features a fire-breathing dragon with minutely detailed glittering scales. The effect of a blast of moving flames was achieved with registered, custom colour-motion and multi-channel holography. On the back, a shimless random repeat custom hologram, “random burst,” creates a moving, three-dimensional flash backdrop for a flock of butterflies.
Originated entirely within Hazen’s on-site holographic lab, the promotion was created on Hazen Envirofoil, an environmentally friendly product. In fact, sub-micron transfer-metallized Envirofoil uses less than 1% of the aluminum of traditional foil laminate and a recycled film carrier, and is also re-pulpable as paper after de-inking. It was offset-printed using UV-cure inks by AM Lithography of Chicopee, MA. Vertically integrated, Hazen took production from design to holographic paper in less than two weeks. Perhaps the most unusual aspect of the promotion is that it’s two-sided custom holography, transfer-metallized on both sides.
“It hasn’t been done before,” said Hazen Paper Company President John Hazen. “The ability to transfer-metallize a lightweight stock on two sides with custom holography opens up the potential for use in many applications where consumer impact is key. It’s very exciting.”
Founded in 1925, Hazen Paper Company is a leading U.S. paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coatings and rotary embossing. A family-run company with multiple manufacturing facilities in Holyoke, the company has a history of commitment to sustainability by using renewable energy sources to produce specialty materials for worldwide use. This includes box making, label making, scratch–off lottery tickets and other security-related tickets, tags, cards and fine-art applications.
Since 2006, Hazen has produced holographic designs, large-format origination and production utilizing a number of leading-edge technologies, including Hazen-Lens. Hazen can supply converted paper and paperboards that are FSC, SFI and PEFC certified.