The brand and the customer

The October issue is exceptionally customer-centric this year. This is great news and a worthwhile read for anyone with customers…hopefully that is a pretty inclusive category of our readership. In her lead article, “Brand Matters”, Diana Brown discusses the concepts behind branding. Branding is often confused with marketing. However, Brown explains the difference stating, “Marketing … Read more →

View From the Publisher – Oct 2014

As we all know, September, October and November are traditionally tradeshow months. I walked the floor every day of Graph Expo and the crowds and booth traffic were strong and steady. But I also noticed a renewed enthusiasm. Not surprisingly, a lot of new products were launched at the show and we’ve been keeping track … Read more →

Are printers cobblers with no shoes?

Over the last few years I’ve noticed an interesting trend over the holiday season:  nobody sends out holiday cards anymore! A decade ago, people were more than a little enamoured with e-cards and it didn’t stop there. Print as a whole took a downturn as folks embraced online marketing concepts, email campaigns and they posted … Read more →

Online customer portals

Customer portals, in a general sense, are hubs for information served uniformly through a web browser. They are comprised of dashboards and modular components, they’re often highly customizable, and consumers and professionals alike rely on them everyday. For printers and marketers, portals can serve very specific purposes, such as for yearbook production. They can also … Read more →

November Print Community Forum 60% sold out

Graphic Arts Magazine (GAM) has booked some of the industry’s most respected and knowledgeable printing veterans to speak at its Print Community Forum November 13 and 14, 2014. The Forum, endorsed by the CPIA, will be held at Le Jardin Conference & Event Centre in Vaughan, a northern suburb of Toronto. Keynote speakers will discuss … Read more →

Learning to survive and profit

Yes, survive! With an increasing number of print providers failing short in the key area of profits, attending my presentation at the Print Community Forum November 13 and 14 in Vaughan, Ontario will provide you with clear advantages to survive and expand. My presentation will not only get you ready for the future, but will … Read more →

Large Format fine art reproduction

The world of wide format printing continues to experience rapid change, which has enabled enormous growth in the digital fine art printing sector. In the past, artists wanting to reproduce their artwork needed to have it reproduced via the traditional printing press. The biggest disadvantage was that the artist needed to purchase a run of … Read more →

Emerging Revenue Streams for Printers – Part 1

This begins a monthly series on “new” revenue streams for printers. I say “new” reluctantly because many have already discovered alternate revenue streams such as wide format. This series will explore other printing options such as finishing, 3D, label, photo, textile, etc. Let’s begin with a sector that many think is beyond their budget:  mailing … Read more →

A sale is a gift until it’s paid for

The Canadian Printing Industries Association (CPIA) recently spoke with Dan Tocchet of Canada Legal Referral, one of CPIA’s membership partners, regarding credit protection strategies. Here he shares his valuable insights. The printing industry is very competitive and sales are important to the growth of any business. However, always remember that a sale is a gift … Read more →

To borrow or not to borrow?

I believe that banking institutions are more dangerous to our liberties than standing armies. – Thomas Jefferson It may appear to be a sound strategy today:  take on as much debt as possible at current interest rates, which are the lowest we’ve seen in decades. However, the decision to finance is a little more complicated … Read more →

Obtaining Government Funding

Many in the business world think that the rules are just guidelines with respect to how to apply for funding from a government body. That couldn’t be further from the truth. In the movie My Cousin Vinny, the judge, played by the late Fred Gwynne, informs the lawyer, played by Joe Pesci, that in his … Read more →

Do you have happy customers?

It’s a fairly simple question: Do you have happy customers? Hopefully your answer is yes. But that leads to a second question: How do you know that you have happy customers? The answer to that one takes us back to something that’s really quite simple – you ask them! You do not assume that they’re … Read more →

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