Community at the Print Community Forum

On the heels of a successful Graph Expo we are excited to do our part to contribute to our collective printing industry wisdom by hosting the Print Community Forum. It would be wonderful if there was time to gather insights and people in a room more often—build that excitement that comes from sharing ideas and … Read more →

View from the publisher – Nov 2014

First, let me congratulate Jay Mandarino, head of Toronto’s C.J. Graphics and C.J. Group of Companies. North America’s most awarded commercial printer has done it again! Its most recent accolades include two Benny’s, 11 Awards of Recognition and 34 Certificates of Merit at the Printing Industries of America’s Premier Print Awards. Hard to top that … Read more →

Sales vs. Marketing

David vs Goliath, Leafs vs Habs, Montagues vs Capulets, Sylvester vs Tweety, the list is endless. And the rivalry between Sales and Marketing lives on. So I’ve gathered some general assumptions and labelled them as True or False. Marketing is easy…just make it look pretty – TRUE (if you love your job) Any job is … Read more →

Rolling Stones and Printing Sales

What my client actually said was “I’m not getting very much in the way of satisfaction from this.” What I heard in the soundtrack section of my brain was da da, da da daaaaah. I’m pretty sure Mick Jagger and Keith Richards weren’t thinking about printing sales when they wrote “Satisfaction” back in 1965, but … Read more →

A look at mobile

Is your website mobile-optimized? Are you serving the right content to your mobile visitors? Questioning your site’s mobile performance is more important than ever as web traffic is increasingly being generated by users on mobile devices. Read ahead to learn about some mobile trends, some site optimization techniques, and some tools to help you test … Read more →

Employee Dishonesty

“A second chance doesn’t mean anything if you haven’t learned from your first mistake.”- Anonymous I remember the first time my wife and I left our children with a babysitter for an extended period of time. It was nerve-wracking to leave your kids in someone else’s hands while we spent a week on a secluded … Read more →

Government Funded wage subsidy programs

The Temporary Foreign Worker Program has certainly been in the news of late. However, did you know that there are many other non-controversial wage subsidy programs available to Canadian companies? As we’ve discussed in this column in the past, subsidies are put in place because the government of the day wants to incentivize various sectors … Read more →

Emerging Revenue Streams for Printers

Finishing can include virtually any post-printing operation such as trimming, folding, binding and so on. But, from a value-added point of view, it can also refer to special decorative processes that add visual and tangible impact to any printed piece – also making it possible for you to charge a premium price and still keep … Read more →

Wide Format Must See ‘Ems Awards

GRAPH EXPO is North America’s largest print-centric tradeshow and was held in Chicago last month. Visitors had a chance to check out the latest developments in the graphic arts industry and see them in action side by side. Here are some of the emerging trends as highlighted by the MUST SEE ’EMS awards in the … Read more →

To verify or not to verify

In the world of colour and colour reproduction the trend is moving towards printing to specifications or standards. This is no surprise to a lot of people but what is less evident is the need to quantify and verify your colour reproduction. As we move towards printing to specific colour specifications it makes the job … Read more →

Inspired Projects – Kickstarter Spotlight

Launched in 2009, Kickstarter, Inc. is an organization rooted in “bringing creative projects to life”. It capitalizes on the power of special interests on the web through a non-traditional collective funding model. Creative projects in everything from fashion to music to photography to design have been launched through Kickstarter, with over 71,000 projects to date … Read more →

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