Heather Barrett has joined Xeikon as Director of Marketing to further develop its growing North American presence. Following its successful series of Securing a Successful Future roadshows (where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX) to educate label printers and packaging converters about key developments in the North American label market, Barrett plans to increase similar active marketing efforts. She will also ensure that Xeikon participates in targeted industry events and seminars and develops even more initiatives that help customers identify the most profitable digital propositions for them. As a senior marketing professional with over ten years’ marketing experience in the packaging and printing industries, her expertise includes developing and managing strategic marketing campaigns and performing detailed product and market-data analysis. Barrett joins Xeikon from her role as the former Director of Marketing for a leading print solutions provider where she managed all global marketing communications strategies and tactics.
“Improvements in the digital printing arena over the past several years continue to make digital printing more and more competitive with virtually every printing process on the market,” said Barrett. “Xeikon is on the cutting edge of innovation that has made those improvements possible. I’m excited to communicate the value proposition that Xeikon brings to the North American market. Known for its broad product development and extensive market reach, Xeikon has many exciting new technologies to offer, and I’m thrilled to be part of the team that brings those to market,” she added. Barrett earned an MBA (Masters of Business Administration) from Georgia State University in Atlanta.