Franchisor AlphaGraphics launches new website

U.S.-based AlphaGraphics, a global leader in print and marketing communications solutions, has launched a new website intended to reflect the franchisor’s evolving brand and drive business to its local business centres worldwide while improving overall customer experiences. The new www.alphagraphics.com uses state-of-the art technology that maximizes the company’s web presence, strengthens brand recognition and supports lead generation across the AlphaGraphics network of franchisees. “The new website was built on a platform to support brand consistency, but provides flexibility for each AlphaGraphics location to effectively market its business and feature its own unique capabilities,” said AlphaGraphics President Aaron Grohs. “This launch is a big part of our vision for ongoing growth driven by investments in technology, training and new customer solutions.” AlphaGraphics selected and implemented the Adobe AEM content management solution for its new site, making it easier to manage business centre marketing content and implement site updates. The platform is fully responsive across mobile devices, features enhanced analytics and search-engine optimization, and provides an improved user experience for customers. The site also includes capabilities that allow dynamic, search-based messaging and other modern marketing options that make it easier for locally owned and operated AlphaGraphics business centres to reach customers with customized content and unique offers.

The new AlphaGraphics website completes an undertaking that created more than 200 new page designs and migrated 6,000 pages of data from existing business centre sites. Despite the project’s complexity, company leaders say the result is an improved online engagement experience for customers and AlphaGraphics professionals alike. “We have a world-class, mobile-responsive Internet presence that makes it easier to identify and select services, find a conveniently located business centre, and complements the way our customers work and communicate,” said Pam Gillies, AlphaGraphics Vice President of Marketing. “For customers, the launch of the new AlphaGraphics website means the experience of engaging AlphaGraphics has become even more intuitive, direct and convenient.

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Tony Curcio is the editor of Graphic Arts Magazine.