Xerox equips channel partners with “marketing muscle” via new promotional kits

Xerox channel partners can recreate the company’s successful Future of Work global forum experience using two new marketing kits packed with promotional tools. The kits help generate awareness in local markets and drive demand for Xerox’s broad technology portfolio, as well as the partners’ complementary services, custom apps and comprehensive expertise. “The new Xerox Forum and Demand Generation Kits are the latest ways the company is helping prepare its channel partners to build closer, more lasting relationships with customers, leading to new and accelerated revenue streams,” said the OEM.

The Future of Work Forum Kit provides “all of the elements a channel partner needs” to host its own Future of Work forum for customers, showcasing their views on the future of work, as well as how their experience and products/services can ready potential customers for workplace evolution. The kit includes suggested venues, sample invitations and agendas, presentation materials, imagery, equipment recommendations, logistics and budget guidance, social media assets and public relations support. The Demand Generation Kit includes a host of marketing touchpoints spanning online content and outbound emails – all designed to keep the partner and its offerings top-of-mind with current clients and prospective customers, as well as drive demand for Xerox’s 29 new ConnectKey-enabled printers, multifunction devices and apps. The tool kit also includes social media templates with images, suggested content to post, webpage elements, photography and inserts for customer emails.

Darren Cassidy.
Darren Cassidy.

Furnishing channel partners with sales and marketing tools is core to Xerox’s strategy to increase its share of the lucrative and growing small- and medium-size business market – as 75% of office technology sales are made through indirect channels. “Our channel partners wear multiple hats and often the same person handles everything – from sales to service to social media,” said Darren Cassidy, President, U.S. Channels Unit, North America Operations, Xerox. “These tool kits give them a head start on their marketing efforts, reinforcing our strong commitment to their success and growth.” The two new marketing kits for Xerox channel partners come on the heels of the biggest product launch in the company’s history – the introduction of 29 printers and MFPs, that include the Xerox AltaLink and Xerox VersaLink product lines with ConnectKey technology. The company’s ConnectKey portfolio “transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses at the intersection of physical and digital worlds,” said the company.


Tony Curcio is the editor of Graphic Arts Magazine.