Today, marketing success is about creating a culture that can adapt to a world where content, data and analytics all work together. At the tenth annual XMPie Users Group (XUG) Conference – which takes place Oct. 29 to Nov. 1 in Orlando, Florida – XMPie customers and partners will gather to explore best practices and tactics for successful print, digital and omnichannel marketing strategies. XMPie software is a leading technology for engaging audiences with individualized, data-driven, highly creative and relevant communications across print and digital media touchpoints. A software business unit of Xerox Corporation, XMPie “brings complete, measurable, dynamic publishing solutions” to print service providers, creative professionals, small-to-medium businesses and enterprise firms.
The three-day conference will include a keynote by Mark W. Schaefer, social marketing expert and bestselling author, focusing on how personal brand building in the digital age will affect company branding and success in this fast-changing world. Jacob Aizikowitz, President of XMPie, will deliver the traditional XMPie keynote which always gives some guidance as to where does XMPie goes next. Additionally, industry experts, together with XMPie and Solution Partners staff, will conduct lectures, hands-on workshops and tutorials focused on industry insights, design and business and technical product education. There’ll also be a C-level leader meeting before the conference starts on Sunday, October 29, focusing on the business aspects of venturing into multichannel communications.
“XUG is a fast-growing community of professionals in the personalization space,” said Jacob Aizikowitz, President of XMPie. They are XMPie customers and are independent of any specific print-technology vendor. The highlight of the XUG calendar is this annual conference. It offers a fantastic opportunity for all XUG members from around the world to share their experiences, learn from peers, interact directly with XMPie R&D and with XMPie Solution Partners, and embrace best practice approaches to being successful in this market space. The diversity of XUG’s membership is quite remarkable – with marketing experts from a variety of industries sharing their latest omnichannel successes.”
Conference session highlights include:
- Smart Automation: Synergize customer relationships through intelligent automation.
- Real World Multichannel Examples: Customer case studies of successful integrated marketing campaigns.
- Print: Maximizing the value of print through web-to-print and marketing solutions.
- Trends: Uncover key trends including big data, augmented reality, AI and much more.
Throughout the event, attendees will have the opportunity to network with industry thought leaders, decision makers, practitioners and analysts who are delivering the most innovative marketing communications through multiple channels. “As brands are all vying for the eyes of consumers, print providers must recognize that print and digital initiatives are essential for engagement and action, and most importantly – they’re complementary components,” said Christian Kopocz, Executive Director of the XMPie Users Group. “Today, brands have to deliver communications that are truly relevant and cater to the individual using both print and digital media touchpoints, in order to stand out in a crowded marketplace.”