U.K.-based print specialist Curveball Printed Media has announced the launch of its first WiFi-enabled video brochures with Android Operating System and touchscreen user interface. “The second generation of video brochures has arrived. Our customers can now update brochures already in the hands of their customers by uploading content over the Internet using a desktop app,” said Curveball CEO Adam Hazelwood. “This advance in technology expands the scope of video brochures beyond the traditional B2B marketing arena into sectors such as training, education, customer communications and market research. Not only is it environmentally sound to refresh content over the Internet, it saves our clients a huge amount of money and opens doors to a much broader audience.”
Traditional video brochures have been sold for about seven years, said the company. They come in a variety of LCD screen sizes and print formats, with video content stored in the flash memory of the device and controlled using button icons located on the screen’s console. They’re used mainly for reaching hard-to-find senior executives and influencers in the buying cycle. Curveball’s new WiFi-enabled brochure has the functionality of the Android OS at its fingertips, with the touchscreen acting as the user interface in the same way as it does on a smartphone or tablet. This evolves the product from an essentially ‘dumb terminal’ to a bespoke communications device – but at a fraction of the cost of an iPad, Curveball added.
“The possibilities for this platform are endless,” Hazelwood said. “Initially, we see early adoption from areas where relevant content is fast moving – such as large organization training and the real estate sector – however, it won’t be long before restaurants and large charity events will be using them as printed menus with on-board ordering and payment capabilities, along with a means of entering a charity auction.”