MindFire to offer its marketing platform to Canon customers

MindFire, a leader in developing and delivering innovative software and services within the Marketing Automation market, has entered into a reseller agreement with Canon Solutions America, a provider of industry-leading enterprise, production and large-format printing solutions. Under the terms of the agreement, Canon Solutions America will offer MindFire’s cloud-based marketing platform, MindFire Studio, to help meet the needs of Canon customers and incorporate value-added services across the marketing and production printing ecosystem. Working with MindFire, B2B and B2C enterprises across all industries, along with Canon’s third-party service providers, can take advantage of Canon Solutions America’s advanced printing and document management solutions (including its production inkjet technologies) to drive more personalized marketing programs to customers through a variety of channels.

Francis McMahon.
Francis McMahon.

“We’re committed to developing industry-leading solutions that foster the success of our customers and our customers’ clients, and this relationship fully supports that objective,” said Francis McMahon, Executive VP of Production Print Solutions at Canon Solutions America. “Collaborating with MindFire allows us to expand our offering of value-added marketing services to our customers to help them better manage their customer communications across any channel, and provide their clients a full array of marketing solutions to compliment their printing services.” MindFire helps meet the increasing need for enterprises to deploy an easy-to-implement marketing platform that solves the complex marketing challenges that organizations face when managing different types of customer communications. Helping marketers move their marketing programs out of silos and into a platform that addresses their needs is seen as essential by experts for marketing efficiency and improved results. With MindFire, service providers can help marketers control every aspect of their campaign design, content, rules and workflow – without depending on multiple solutions and service providers.

Dave Rosendahl.
Dave Rosendahl.

“With industry-leading experience and an unmatched commitment to helping its customers improve their workflow efficiencies, Canon Solutions America provides a strong fit for integrating MindFire with its own value-added services,” said Dave Rosendahl, Co-founder of MindFire. “We’re excited to work with a company like Canon Solutions America that shares our vision to deliver superior solutions for any marketing need across the enterprise. We’re also confident that our collaboration will lead to new areas of opportunity and growth for Canon Solutions America and its customers.”

 

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Tony Curcio is the editor of Graphic Arts Magazine.