Minuteman Press launches franchise marketing campaign

Minuteman Press International (Farmingdale, New York) a leading design, marketing and printing franchise, has launched its new marketing campaign, We Are The Modern Printing Industry, designed to raise awareness about how it’s embraced the advancements in print technology “in order to print on more products than ever before.” The marketing campaign also speaks to the ability of each Minuteman Press franchise to meet the design, marketing, printing and promotional needs of today’s business professionals, said the company.

 Bob Titus.
Bob Titus.

“For our first 30 years, we thrived on ink on paper,” said Bob Titus, Minuteman Press President and CEO. “We had vendors and suppliers in place over those years to produce promotional products, plaques, awards and banners. Our biggest vendors were 3M and Multigraphics. Today, our vendors include companies such as Xerox, Konica Minolta, HP, Epson, BIC Graphic, SanMar and Vantage Apparel. We have always been full-service, and it’s really amazing at how the industry has grown and enabled our franchise owners to bring a lot of this technology in-house.”

Michael Jutt.
Michael Jutt.

We Are The Modern Printing Industry because we meet the needs of today’s business professionals with wonderful, new and exciting changes. But the key elements that have always made the industry great are alive and breathing,” said Michael Jutt, Minuteman Press International Executive Vice President and Director of Training. “First, the need for print and related services remains strong and constant. Customers need our products. They buy our products, use them up and come back to buy more. We truly have great repeat business and that builds a strong client base. The value of our average customer’s yearly expenditures has remained very high and very profitable. And in many cases, with the addition of all our other products and services, those expenditures have increased dramatically,” Jutt added.

The company insisted that ink and toner on paper is still at the heart of what Minuteman Press franchise owners produce day in and day out for their business clients across countless industries. However, new technologies, combined with ongoing franchise training and support from Minuteman Press International, has enabled franchisees to produce many more products and services beyond ink on paper in more cost-effective ways. Minuteman Press owners “are ready, willing, and able to help bring today’s customers’ visions to life. They can design something for a client, and then imprint it on potentially hundreds of thousands of products,” the company pointed out.

Nick Titus.
Nick Titus.

“One of our writers came up with the idea of ‘the modern printing industry’ and I thought it was fantastic,” said Nick Titus, Minuteman Press Vice President of Marketing. “We Are The Modern Printing Industry showcases the latest innovations, products and services that are now available to Minuteman Press customers through our franchise locations. We also fully embrace ancillary industries such as promotional products, custom-branded apparel, large-format printing and direct mail. Utilizing technology such as dye-sublimation printing and large-format printing has been incredible. The quality and efficiency of this technology, as well as the affordability of it, has been a tremendous success for our owners. They’re really bona fide industries within the printing industry. We’ve updated our window graphics, lobby displays and signage to help our owners highlight the full suite of products and services they’re able to provide to their clients. The bottom line is that the printing industry as a whole has become modernized – and we remain at the forefront of those exciting changes.”

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Tony Curcio is the editor of Graphic Arts Magazine.