Ricoh has unveiled new features for its Clickable Paper, characterizing the upgrades as “the latest strategic investment for the future of print and augmented reality (AR) applications.” Clickable Paper leverages Ricoh Visual Search image recognition technology to enable communications to reach beyond the printed page – by linking printed materials to rich, online media sources such as photos, websites, e-commerce portals, videos and social media platforms, to name a few. This empowers marketers and other users to make print interactive quickly and easily, as it doesn’t require any special markings such as QR codes. With the addition of new gaming features, push notifications and cookies-enablement, Clickable Paper now allows users to engage in challenges, contests, quizzes, surveys and more, along with new customization and workflow capabilities, thus increasing and improving campaign engagement and return on investment.
The new release was demonstrated at the EFI Connect conference held recently in Las Vegas, Nevada. Ricoh added that users can begin implementing these new features immediately, even in ongoing campaigns. The ease-of-use of the service enables marketers to apply and adjust clickable content to existing campaigns instantly, based on new campaign elements, or feedback from Clickable Paper’s built-in analytics.
“Since Ricoh was founded, commitment to innovation has been at the heart of everything we do. Clickable Paper is no exception,” said John Fulena, Vice President of the Commercial & Industrial Printing Group at Ricoh USA. “This captivating service empowers communicators to get the absolute most out of their printed collateral, both now and in the rapidly evolving future. Today, marketing is all about capturing mindshare, and with Clickable Paper, marketers can instantly do just that – and do it with the peace of mind that they can adjust on the fly, capture analytics and much more. It’s a new way to bring paper to life.”
The new release provides users with new ways to engage with their target audiences. Cookies-enablement opens up new possibilities for one of Clickable Paper’s greatest assets – its customizability. Ricoh experts can help customize Clickable Paper implementations via the CP Creator app, or users can leverage the solution’s open SDK to create their own approach. The addition of cookies allows clickable content to securely interact with protected information once an authorized user is logged in. This is an ideal option, said Ricoh, for in-house uses of Clickable Paper – such as allowing employees to “click” the label on a multifunction printer for step-by-step instructions on common document-management workflows within an organization. Clickable Paper’s record-keeping has also been enhanced in this update. The CP Clicker app now saves up to the last 100 images you’ve “clicked,” so users can revisit content that interests them.