Konica Minolta Business Solutions U.S.A. has launched a marketing planning and analytics platform that brings disparate marketing plans together, and allows multiple users to easily collaborate in developing and maintaining plans – complete with advanced analytics. Traditionally, a marketing campaign plan is laid out in spreadsheets or budgeting software, which creates difficulties in determining costs and attributing reasons for results. The Konica Minolta platform – powered by Domino Decisions – effectively addresses this by allowing users to create “What-If” scenarios and analyses while growing their marketing calendars – including all traditional and custom marketing tactics. Users can then compare costs and effects, and then easily review them with stakeholders. With this package, tactics come pre-loaded with expected response rates, taking into account the type of tactic (whether it’s air cover, brand awareness or call-to-action oriented). The marketing mix is also tracked, so projections of performance are realistic and actionable.
The new platform is ideal for:
- Bringing disparate marketing and campaign plans together and allowing multiple users to collaborate in building and maintaining plans
- Projecting the expected results of a marketing-mix investment versus key business metrics – such as leads, sales, volume, conversions, revenue, etc. – before spending a dime on marketing
- Connecting multiple data sources for integrated, on-demand analytics via dynamic dashboards
- Gaining the insights needed to make adjustments to the plan to optimize marketing performance
Prior to selling the software, Konica Minolta was an actual early-adopter client, using it for developing and maintaining its own marketing calendar and plans.
“By using the software ourselves and realizing its power and abilities, we can confidently confirm and share its overall effectiveness with our clients,” said Kay Du Fernandez, Konica Minolta Business Solutions U.S.A. Senior Vice President of Marketing. “This marketing planning and analytics platform provides the answers and guidance needed for users to optimize business and marketing performance. It’s like ‘mission control’ for marketing – bringing all of your critical information together in a single, dynamic platform.”
The new Konica Minolta marketing planning and analytics platform is available from the OEM’s dealer and direct-sales channels.