Hidden in Plain Sight: How to Choose Your Brand’s Colours

Did you know that a signature colour can increase brand recognition by 80%? Or that 33% of the top 100 brands use blue in their logo? Or that 90% of all purchasing decisions are made subconsciously based upon emotional responses often triggered by colour? Custom Logo Cases (www.customlogocases.ca) has authored a timely and comprehensive feature that every designer and marketer should read titled Hidden in Plain Sight: How to Choose Your Brand’s Colour.

The fascinating article explores the huge impact that colour can have on customer perceptions and buying decisions. Custom Logo Cases is an online company that manufactures and prints customized cases and covers, skins and sleeves for all mobile and tablet devices – for small businesses to large global corporations and educational facilities worldwide. Some of the topics covered include:

  • Why Colours are Important for Your Branding.
  • What do the Statistics Say About Branding Colours?
  • How do Colours Influence Brand Perception?
  • How Individual Colours Evoke Different Responses.
  • Choosing the Right Colours for Your Brand Image.
  • More Helpful Tools for Choosing You Brand’s Colours.

The bottom line is that whether you’re creating a product, launching an app, or designing you brand’s artwork, the colour scheme chosen could significantly impact its chances of success. With the right tools, careful foresight, planning and execution, designers and marketers can ensure that that they get colour schemes correct the first time. You can read the full article here: https://www.customlogocases.com/blog/choosing-brand-colors/.


Tony Curcio is the editor of Graphic Arts Magazine.