Marketing and strengthening your brand through packaging

In this feature, Brampton-Ontario-based liquid paper explores how to boost your brand by utilizing custom boxes and personalized smart packaging solutions. The company produces high-quality custom boxes of any shape and size that can accommodate virtually any product. For more information please visit www.liquidprinter.com

Using custom boxes and personalized, smart packaging solutions can boost your brand’s image.

Packaging boxes represent a key element of any supply chain. They not only facilitate the delivery of products, but must also guarantee product integrity before ending up in a customer’s hands. A sturdier and firmer packaging box means a safer product as well. Many times, a product gets damaged or breaks during shipping. This usually occurs when the quality of the packaging boxes is compromised. So, one major way to strengthen your brand is through the use of sturdy, high-quality packaging as well as innovative design.

Grabbing a customer’s attention. Packaging trends today have shifted towards the use of eco-friendly materials. The most common stocks utilized for the manufacturing of boxes include kraft paper, corrugated and cardboard. Eco-friendly boxes show that your company genuinely cares about the environment and aims to produce reusable packaging. Consumers today have a favourable view of packaging that doesn’t harm the environment and can be used over and over again. Those successful businesses that keep profits high have done so, in part, by a maintaining a positive image in customers’ minds. Grabbing customer attention requires a careful blend of quality and creativity. Creating both eco-friendly packaging that’s also customized, helps add that degree of innovation and sophistication to your brand that better engages consumers.

“Popularize” your product. Many products are in demand more and more by consumers these days. But what makes them so popular – even with some people who haven’t even purchased them yet? Yes, part of the answer is advertising that creates demand. However, a major factor is also packaging. Your packaging boxes should capture a customer’s attention to the point where they feel compelled to buy your product. For example, would you purchase a branded product packed in an ordinary-looking box? Set your standards high from the customer’s perspective. For this, you need to invest in sturdy and stylish packaging boxes. Some of the most popular and eye-catching boxes today include rigid boxes, cardboard boxes, retail boxes, gift boxes, stylized boxes and so on.

Leave a good impression. The ongoing satisfaction of customers is essential for the success of any business. We all know that first impressions should do just that – impress! This becomes possible when your packaging boxes have the power to attract customers – not just immediately, but over long periods of time. The most appealing packaging boxes also have exceptional printing and other special effects and print embellishments to win over customers at first glance. Bottom line: Sustainable packaging boxes with compelling graphics at economical rates are ideal for strengthening your brand. Today, cost-effective, flexible and compelling packaging solutions are available online, many with free delivery.

Comments

Tony Curcio is the editor of Graphic Arts Magazine.